ObserViewing : measuring the audience for television commercials : a research report.

Format:

Book

Contributor:

University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.

Language:

English

Subjects (All):

Television advertising--United States.

Television advertising.

Television viewers--United States.

Television viewers.

Physical Description:

1 online resource (30 unnumbered pages) : illustrations (black and white).

Place of Publication:

[New York] : Television Advertising Representatives, Inc., ℗♭ 1965.

Notes:

Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 2435)

Pages [1]-[16] are divided into 2 separated parts: the 1st pt. has title: Findings; the 2d: Methodology.