The why & how of broadcast advertising tie-ins / by Howard Angus and E. P. H. James.

Format:

Book

Contributor:

University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.

Language:

English

Subjects (All):

Radio advertising--United States.

Radio advertising.

National Broadcasting Company.

Physical Description:

1 online resource.

Other Title:

Why and how of broadcast advertising tie-ins

Place of Publication:

[Washington, D.C.] : National Broadcasting Company, Inc., 1932.

Notes:

Originally published as two separate brochures, revised printing December 1932.

Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 68)