1 option
Major discoveries about radio reach & frequency.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Radio advertising.
- Physical Description:
- 1 online resource (71 pages) : illustrations (black and white).
- Place of Publication:
- New York : Radio Advertising Bureau, [1966?]
- Notes:
- A non-technical report about a massive computer analysis of radio reach and frequency showing what typical time-buys deliver in radio today, plus a simplified way to plan radio strategy based on people rating points.
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 1939)
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.