Major discoveries about radio/TV media mix.

Format:

Book

Contributor:

University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.

Language:

English

Subjects (All):

Radio advertising.

Television advertising.

Physical Description:

1 online resource (60 pages) : illustrations (black and white).

Place of Publication:

[New York : Radio Advertising Bureau, 1967?]

Notes:

A report on the largest assemblage of radio/TV data ever, showing what varied radio/TV media mix schedules can deliver plus case histories on the effect of radio/TV media mix buys for actual advertiser schedules.

Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 1940)