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Millions of numbers : the story of daytime radio : a report to advertisers and their agencies in the interests of objective media evaluation and selection / the American Broadcasting Company.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Broadcasting--United States--History.
- Broadcasting.
- American Broadcasting Company.
- Physical Description:
- 1 online resource.
- Place of Publication:
- [New York] : American Broadcasting Company, [1954?]
- Summary:
- Pamphlet concerning radio and television ratings, advice on interpreting statistics for advertising agencies, and concerns with relying solely on Nielsen Pocket pieces for gathering data where these do not include portable and automobile radios.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 3)
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