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Contemporary radio reaches heavy using homemakers : contemporary radio reaches heavy using men.

Broadcasting America: The Rise of Mass Media and Communications Available online

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Format:
Book
Contributor:
University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.
Language:
English
Subjects (All):
Male consumers--United States.
Male consumers.
Radio audiences--United States.
Radio audiences.
Women consumers--United States.
Women consumers.
Physical Description:
1 online resource.
Place of Publication:
[United States] : RKO Radio Representatives, [1968]
Notes:
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 3639)
Every care and attention has been paid to preserve the historic authenticity of these documents. Any terminology or imagery that may be deemed discriminatory or offensive by present-day principles may have been preserved for the historic accuracy and relevance to that particular document.

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