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A basic guide to exporting : the official government resource for small and medium-sized businesses.
Historical Society of Pennsylvania - Reading Room REF HF1416.5 .B37 2008
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- Format:
- Book
- Language:
- English
- Subjects (All):
- Export marketing--United States.
- Export marketing.
- Exports--United States.
- Exports.
- Physical Description:
- x, 254 pages : illustrations ; 26 cm
- illustration
- Edition:
- 10th ed.
- Place of Publication:
- Washington, D.C. : U.S. Dept. of Commerce, International Trade Administration, 2008.
- Summary:
- From the Publisher: A Basic Guide to Exporting provides a complete overview of the basics of exporting.
- Contents:
- 1: Introduction: the world is open for business
- Case study: Domes International
- 2: Developing an export strategy
- Determining your product's export potential
- Assessing your company's export readiness
- Developing an export plan
- Case study: Myktyn Enterprises, Inc.
- 3: Developing a marketing plan
- Market research
- Methods of market research
- Step-by-step approach to market research
- Sources of market research
- Case study: Vellus Products
- 4: Export advice
- Making the government work for you
- US Commercial Service export assistance centers
- US Commercial Service overseas posts
- Trade Information Center, US Commercial Service
- US Trade and Development Agency
- Export-Import Bank of the United States
- Advocacy Center, US Commercial Service
- Trade Compliance Center, US Department of Commerce
- Bureau of Industry and Security, US Department of Commerce
- Minority Business Development Agency, US Department of Commerce
- Where else to look for assistance
- Case study: Solatube
- 5: Methods and channels
- Approaches to exporting
- Distribution considerations
- Indirect exporting
- Direct exporting
- Getting organized for exporting
- Case study: LightStream Technologies
- 6: Finding qualified buyers
- US Department of Commerce worldwide buyer finding programs
- Department of Commerce trade event programs
- US Department of Agriculture, Foreign Agricultural Service
- US Agency for International Development
- State and local government assistance
- Promotion in publications and other media
- Case study: SCIFIT Systems Inc.
- 7: Using technology licensing and joint ventures
- Technology licensing
- Joint ventures
- Case study: Spancrete Machinery Corporation
- 8: Preparing your product for export
- Questions to consider
- Product adaptation
- Engineering and redesign
- Branding, labeling, and packaging
- Installation
- Warranties
- Case study: Falcon Waterfree Technologies
- 9: Exporting services
- Service exports with high growth potential
- Aspects of service exports
- Marketing services abroad
- Obtaining government support for service exports
- Case study: Two Men and a Truck
- 10: International legal considerations
- Export regulations
- Import regulations of foreign governments
- North American Free Trade Agreement
- US foreign-trade zones
- Export processing zones
- Customs-bonded warehouses
- Intellectual property considerations
- Case study: Tierra Dynamic
- 11: Going online: e-exporting tools for small businesses
- Use of electronic commerce for international business and trade
- Market development on the web
- Tools to assess your firm's readiness to go on line
- Steps to going on line
- Executing orders and providing after-sales service
- Other important sales considerations
- Case study: Evetek Computer Corp.
- 12: Shipping your product
- Freight forwarders
- Packing
- Labeling
- Documentation
- Shipping
- Insurance
- Tariffs
- Major shippers
- Case study: Certified Worldwide LLC
- 13: Pricing, quotations, and terms
- Pricing considerations
- Quotations and pro forma invoices
- Terms of sale
- Case study: Home Instead Senior Care
- 14: Methods of payment
- Prudent credit practices
- Cash in advance
- Documentary letters of credit and documentary collections or drafts
- Open account
- Consignment sales
- Foreign currency
- Payment problems
- Case study: LuLu's Dessert
- 15: Financing export transactions
- Extending credit to foreign buyers
- Working with commercial banks
- Using discounting and banker's acceptances
- Using export intermediaries
- Using government assistance programs
- Obtaining funding from multilateral development banks
- Exploring state and local export finance programs
- Case Study: JQ American
- 16: Business travel abroad
- Obtaining proper documentation
- Planning an itinerary
- Obtaining assistance from US embassies and consulates
- Considering cultural factors
- Case study: Candy Bouquet International
- 17: Selling overseas and after-sales service
- Responding to inquiries
- Learning about potential clients
- Conducting business internationally
- Building a working relationship
- Providing after-sales service
- Case study: Telewave, Inc.
- Appendix A: Glossary
- Appendix B: List of US export assistance centers
- Index.
- Notes:
- Includes index.
- Other Format:
- Online version: Basic guide to exporting.
- ISBN:
- 9780160792045
- 0160792045
- OCLC:
- 183608560
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