Entrepreneurship in the Arab World : ten case studies / El-Khazindar Business Center.

Format:

Book

Author/Creator:

Center, El-Khazindar Business Research and Case

American University in Cairo. El-Khazindar Business Research and Case Center, author.

Language:

English

Subjects (All):

Entrepreneurship--Africa, North.

Entrepreneurship.

Entrepreneurship--Middle East.

Physical Description:

1 online resource (xii, 160 pages)

Place of Publication:

Cairo ; New York : The American University in Cairo Press, 2015.

Summary:

This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.

Notes:

Description based on print version record.

ISBN:

9781617976995

1617976997

OCLC:

1193116692