Research handbook on public communication / edited by Jonathan Matusitz (professor, Nicholson School of Communication and Media, University of Central Florida, USA).

Format:

Book

Contributor:

Matusitz, Jonathan, editor.

Edward Elgar Publishing, publisher.

Language:

English

Subjects (All):

Communication--Social aspects--Handbooks, manuals, etc.

Communication.

Mass media--Social aspects--Handbooks, manuals, etc.

Mass media.

Genre:

Electronic books.

Physical Description:

1 online resource (546 pages)

Place of Publication:

Northampton : Edward Elgar Publishing, 2026.

Summary:

"This forward-thinking Handbook advances research and practice in public communication, bridging theory, methodology and application. Its interdisciplinary approach utilizes frameworks, tools and evidence-based insights to understand and evaluate communication processes across diverse societal contexts. Jonathan Matusitz brings together expert authors to examine public communication's theoretical foundations and research methods, discussing core frameworks such as the Transactional Model of Communication and outlining key strategies for addressing crises. Chapters consider crisis communication and technological advancements, with case studies covering topics including lessons learned from the COVID-19 pandemic and decolonizing digital access in Sub-Saharan Africa. The Handbook introduces and advocates for new research, highlighting emerging digital trends and ethical imperatives in an age of misinformation, AI and algorithmic curation. This Research Handbook on Public Communication provides a comprehensive overview of the field for students and scholars of communication studies, sociology, political science, psychology and media studies. Practitioners in organizational, governmental and nonprofit sectors will find the book useful for adapting to digital transformations"-- Provided by publisher.

Contents:

Contents: Introduction to research handbook on public communication / Jonathan Matusitz

Part I: Theoretical foundations of public communication

1. The importance of theories in public communication / Jonathan Matusitz

2. The receiver as an active perceiver: A new (inter)medial ecological approach / Eleni G. Timplalexi

3. The transactional model of communication: A framework for exchanging public health messages / James O. Olufowote

4. Image repair theory for improving corporate reputation / William L. Benoit

5. The environmental domain-category-outcome framework for proenvironmental campaigns / Lindsay B. Miller and Ronald E. Rice

6. Uses and gratifications theory in contemporary public communication: A framework and case applications / Julio-Cšar Mateus, Laura Leon, Diego Vs̀quez-Cubas and Lizardo Vargas-Bianchi

Part II: Research methods in public communication

7. In-depth qualitative research for communication practitioners / Jonathan Matusitz

8. Quantitative research methods to assess public communication initiatives / Gerdien de Vries

9. Innovative models and approaches for optimal public communication / Jim Macnamara

10. A classification of research methods to analyze the evolution of global communication practices / David O. Oyekunle, Florence Olojede, Olutola Osadugba, Victor A. Adekunle and Ugochukwu O. Matthew

11. New approaches to examine attitude change and social influence / Thomas I. Vaughan-Johnston and Benedict Holden

12. Navigating the disinformation ecosystem: Concepts, actors, methods, and challenges / Serena Giusti and Elisa Piras

Part III: Crisis communication and issues in emergency management

13. Crisis communication: An updated examination / Ryan P. Fuller, Robert R. Ulmer and Andrew S. Pyle

14. More than debunking misinformation: A holistic communication model for public authorities. The case of electromagnetic fields and 5g in Germany / Kerstin Dressel, Larissa Drescher, Katja Aue, Tobias Eder, Georg Groh and Jutta Roosen

15. Strategic communication in emergency management / Jonathan Matusitz

16. Enhancing public communication messages in the digital era: Lessons from the covid-19 pandemic / Bobi Ivanov, Kimberly A. Parker and Amanda Slone

17. Leveraging digital twin technology for emergency management and disaster communication / Arthur Huang and Jonathan Matusitz

18. Proactive conflict management: Role of leadership and hrm practices in times of a significant crisis / Ashish Malik, Paresh Wankhade and Swetketu Patnaik

19. Ethical dilemmas of government censorship during a global crisis / William J. Brown and Mary E. Myers

Part IV: New trends in social media and digital / Communication Research

20. The role of new media technologies in citizen participation / Sissel Hovik and Sveinung Legard

21. Digital communication and media linguistics / Marina Bondi and Matteo Di Cristofaro

22. A classification of social media influence / Aubree A. Herman, Mackenzie K. Mickavicz and Narissra M. Punyanunt-Carter

23. Decolonizing digital access in sub-saharan Africa: From digital savior complex to digital solidarity / Doris Wesley

24. Cross-cultural digital communication in the global south: Introducing the postcolonial participatory digital communication (ppdc) framework / Jonathan Matusitz

25. Understanding jihadist public communication strategies in the recruitment and radicalization of children: Isis as a case study / Flora Khoo

Part V: Public communication in the future: Ethical considerations

26. Overcoming public communication problems in the 21st century: Strategies between control and trust / Mara̕ S. Segura

27. Trolls and coarseness in communication: Any hope for the future? / Eric M. Kramer

28. In defense of humanism against robocolonialism: A postcolonial approach to future communication with autonomous humanoid robots / Do Kyun D. Kim and Sejin Kim

29. Privacy concerns in digital public communication / Asma Sifaoui, Laura F. Bright and Matthew S. Eastin

30. Artificial intelligence in public relations: A review and research agenda / Anne Gregory, Alexander Buhmann and Vilma Luoma-aho

31. Virtual reality in diplomatic relations: Opportunities and challenges for practitioners / Najwa AlSaeed.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781035342105 (e-book)

Access Restriction:

Restricted for use by site license.