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The elements of brand design / Jens Müller, Katharina Sussek.
Fine Arts Library NC1003 .M85 2026
By Request
- Format:
- Book
- Author/Creator:
- Müller, Jens, 1982-
- Language:
- English
- French
- German
- Subjects (All):
- Branding (Marketing).
- Commercial art.
- Graphic arts.
- branding.
- commercial art.
- Brand name products.
- Logos (Symbols).
- Physical Description:
- 496 pages : illustrations ; 39 cm
- Place of Publication:
- Köln : Taschen, [2026]
- Language Note:
- Text in English, French and German.
- Summary:
- "Form, color, and typography-- in addition to values and vision-- can make or break a brand. This book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, companies such as Nike, Burger King, and Uniqlo have become desirable in their own right"--pg. 4 of cover.
- Contents:
- Introduction
- A conversation with Paula Scher and Michael Bierut from Pentagram
- Logo
- Logo systems
- Typography
- Color
- Objects
- Pattern
- Illustration
- Photography
- Pictograms
- Infographics
- Layout
- Text
- Animation
- Sound
- User interface
- Generative & AI
- Variation.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 3836599783
- 9783836599788
- OCLC:
- 1569680573
- Publisher Number:
- CIPO000397268
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