Cases on entrepreneurship in the Asia-Pacific / edited by Angathevar Baskaran (professor of innovation and entrepreneurship), VGR Chandran Govindaraju (professor of industrial development) and Sonia Kumari Selvarajan (senior lecturer, Faculty of Business and Economics, Universiti Malaya, MalaysiaGovindaraju).

Format:

Book

Contributor:

Baskaran, Angathevar, editor.

Govindaraju, VGR Chandran, editor.

Selvarajan, Sonia Kumari, editor.

Edward Elgar Publishing, publisher.

Series:

Elgar cases in entrepreneurship

Language:

English

Subjects (All):

Entrepreneurship--Asia--Case studies.

Entrepreneurship.

Entrepreneurship--Pacific Area--Case studies.

Genre:

Electronic books.

Physical Description:

1 online resource (332 pages)

Edition:

First edition.

Place of Publication:

Northampton : Edward Elgar Publishing, 2026.

Summary:

"This casebook explores the dynamic world of entrepreneurship in the Asia-Pacific through diverse, real-world case studies. Drawing on examples ranging from a tech incubator to a family-run export business, contributors illustrate how entrepreneurs navigate local customs, scarce resources, evolving regulations and rapid technological shifts. By outlining both successful pivots and hard-won lessons, this book provides crucial insights into how entrepreneurial ventures thrive in one of the world's most vibrant economic regions. Key Features: - Explores Asia-centric models of entrepreneurship - Presents case studies that span a range of countries, sectors and socio-economic contexts - Showcases the impact of individual passion, community networks and institutional support on creating unique business models - Links personal entrepreneurial journeys to broader institutional, cultural and market dynamics, highlighting practical strategies for overcoming common hurdles including market entry and funding gaps With structured teaching notes and accessible case studies that demonstrate entrepreneurial concepts in action, this book is an essential resource for scholars, students and educators in the fields of entrepreneurship, innovation, business and Asia-Pacific studies. Policymakers and practitioners in development agencies will also benefit from the book's insights into structural enablers and barriers across different economies"-- Provided by publisher.

Contents:

Contents: Preface

Introduction: Cases of entrepreneurship in the asia-pacific / Angathevar Baskaran, Vgr Chandran Govindaraju and Sonia Kumari Selvarajan

1. Hong kong: Professor tang and sensetime: Navigating the entrepreneurial journey as an academic / Julian Seng and Olivia Yijian Liu

2. Thailand: Academic entrepreneurship in thammasat university / Wesley L. Harris and Jarunee Wonglimpiyarat

3. Pakistan: Government innovation lab in driving socio-economic change / Madiha Shafique Dar

4. Australia: Maxton fox - digital transformation and product stewardship / Dilupa Nakandala and Inu Rana

5. China: Timemore's journey of product innovation in coffee appliances mingfeng tang, chuanyue liu and yakung zhang

6. India: Hero cycles ltd: Journey of the bicycle manufacturer from ludhiana / Swati Mehta

7. Pakistan: Z pharma's journey from vision to reality / Muhammad Shujaat Mubarik and Rehan Muzamil Butt

8. Singapore: Digitally delivered: How ninja van used AI and automation to reinvent logistics in southeast asia / Angathevar Baskaran, Yew Jia Ling and Sharifah Muhairah Shahabudin

9. India: From classroom to cloud - the rise and decline of byju's in india's edtech revolution / Rituparna Kaushik

10. Vietnam: Ntq solution's cyber entrepreneurship success story / Phuong Thi Hoai Nguyen and Anh The Khue

11. South korea digital transformation in hospitality: A case study of / Yanolja Company, Limited S. Sarpaneswaran, Faten Amirah Binti Mohd A'rifinAngathevar Baskaran

12. Sri lanka: Thuru - championing green entrepreneurship / Dehiwalage Anne Sharmini Perera

13. China: Community-centred social eentrepreneurship of geo+ / Li Hong Wei and Sonia Kumari Selvarajan

14. Japan: Farming, hunting, innovating: How ino-p inc. Redefines social enterprise in rural japan / Kanako Sakimura and Michiko Iizuka

15. Brunei: Veena hijab and couture and vhc company - women entrepreneurs in navigating environmental challenges / Lukman Raimi and Annie Dayani Ahad Abdullah

16. Indonesia: Cv baru berkah lampung: The journey of a resilient female entrepreneur / Munjiati Munawarohand Romi Bhakti Hartarto

17. Cambodia: Chy sila: Serial entrepreneur's strategies in managing globalization, professionalization, and diversification / Michiel Verver, Maud van Merrin͡boer, Chy Sila and Heidi Dahles

18. Malaysia: Building an entrepreneurial empire - the journey of mr.d.i.y. / Sonia Kumari Selvarajan and Wan Mohamad Sanusi Bin Wan Jusoh

19. Bangladesh: Bashundhara group - balancing business success and social responsibility in bangladesh / A.S.M. Shamem and Muhammad Mehedi Masud

20. Myanmar: Moe pyan - from local family restaurant to global food innovation / Mie Mie Kyaw, Angathevar Baskaran and Sonia Kumari Selvarajan Conclusion: postscript: insights from the cases of entrepreneurship in Asia- Pacific - reflections and future directions / Angathevar Baskaran, Vgr Chandran Govindaraju and Sonia Kumari Selvarajan.

Notes:

Description based on print record.

ISBN:

9781035328390 (e-book)

Access Restriction:

Restricted for use by site license.