How to make your great cases even better : a guide to the next step in case research / Eric Dolansky (associate professor of marketing, Department of Marketing, International Business, and Strategy, Goodman School of Business, Brock University, Canada).

Format:

Book

Author/Creator:

Dolansky, Eric, author.

Contributor:

Edward Elgar Publishing, publisher.

Series:

How to guides (Cheltenham, UK)

How to guides

Language:

English

Subjects (All):

Case method.

Business education--Methodology.

Business education.

Genre:

Electronic books.

Physical Description:

1 online resource (256 pages)

Place of Publication:

Northampton : Edward Elgar Publishing, 2026.

Summary:

"This insightful book offers crucial guidance on writing better cases, harnessing Eric Dolansky's extensive experience to improve both processes and outcomes. He emphasises that improving case writing increases the engagement of students, promotes further use of cases, and helps cases accomplish classroom aims successfully. The book covers the entire process of case writing, from planning and preparation, to writing the case itself, through to using your work and publication. Chapters present key insights into finding and interacting with decision-makers to create better cases, improving the case 'hook' and narrative, as well as aligning theory, learning objectives, and analysis to create consistency. The book also includes a 120-point checklist for authors to ensure that the finished case manuscript incorporates everything already discussed. How To Make Your Great Cases Even Better is an essential resource for scholars and educators in business and management, education, research and teaching methods, especially those involved in case writing. It is also a valuable read for administrators and leaders in higher education and research centres"-- Provided by publisher.

Contents:

Contents: 1. Introduction; my life in cases

Part I: Planning and preparation

Introduction to Part I: Planning and preparation

2. Making the most of your case; maximizing the contribution of your work

3. Setting goals; what you hope to achieve with this project

4. Topics and contexts; choosing your case topics with intention

5. Starting projects; planning and expectations

Part II: The case

Introduction to Part II: The case

6. Case decisions; decision focus and consistency

7. The introductory paragraph; importance, urgency, and hook

8. Case data; what to include and what to leave out

9. Narrative and character; your protagonist and their story

10. Point of view; how the reader engages with the case

11. General tips; the little things that will make your case stand out

12. Consistency; connecting and iterating the case to the instructor's manual

Part III: The instructor's manual

Introduction to Part III: The instructor's manual

13. Instructor's manual structure; why it is how it is

14. The opening bits; the synopsis, target courses, research methodology, and use of the case

15. Learning objectives; framing the purpose of the entire document

16. Integrating theory and concepts; how to make the case as useful as possible

17. Suggested teaching approaches; how to make the class as useful as possible

18. Writing discussion questions; how to create questions that contribute the most

19. Answering discussion questions; making the response fit the case and class needs

20. Quantitative and qualitative analysis; how to communicate the work

21. Building decision focus in the instructor's manual; bringing it back to the decision

22. Concluding the instructor's manual; using the epilogue, appendices, and conclusion to the best effect

Part IV: Using your work

Introduction to Part IV: Using your work

23. Next steps; preparing your case for use and publication

24. Teaching your case; how to get the most out of the experience

25. Editing and improving; continuing to improve your work and process

26. Conclusion: Better cases, better outcomes.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781035390373 (e-book)

Access Restriction:

Restricted for use by site license.