The innovation advantage GenAI can't give you / David Schonthal.

Format:

Book

Author/Creator:

Schonthal, David, author.

Series:

MITSloan management review ; reprint 67425.

MITSloan management review ; reprint 67425

Language:

English

Subjects (All):

Generative artificial intelligence.

Technological innovations.

Physical Description:

1 online resource (6 pages)

Edition:

[First edition].

Place of Publication:

[Place of publication not identified] : MIT Sloan Management Review, 2026.

Summary:

Ideas used to be the scarce resource. GenAI changed that. So, what have startups like Cursor and established companies like Procter & Gamble figured out about innovation and generative AI? The factor that drives differentiation is the human insight that helps reframe the problem. Here's a look at how companies are using GenAI to surface data and patterns that help people do just that -- and how you can do it too.

Notes:

"April 29, 2026."

OCLC-licensed vendor bibliographic record.

OCLC:

1597454411

Publisher Number:

53863MIT67425