Sugar Coated : Unboxing the Hidden Forces Shaping America's Favorite Breakfast Food / Marion Nestle, Lisa Sutherland.

Format:

Book

Author/Creator:

Nestle, Marion.

Series:

California Studies in Food and Culture Series

California Studies in Food and Culture Series ; v.89

Language:

English

Physical Description:

1 online resource (305 pages)

Edition:

1st ed.

Place of Publication:

Berkeley : University of California Press, 2026.

Summary:

World-renowned food politics expert Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics. If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything on supermarket shelves is bigger, bolder, or more deliberately designed. The fiercely competitive industry that brings us Cheerios, Froot Loops, and Trix sells a distinctly American dream: indulgence and health in one convenient package. Cereal boxes chronicle our shifting national obsessions with health, ingredients, dietary advice, and American culture. They show us what sells food: cartoons for kids, athletes for men, weight loss for women. And hidden in the history of cereal package designs, we find clues to the corporate lobbying that shapes agricultural policy, health claims, and labeling regulations. Sugar Coated unboxes the influence of cereal companies on food policy and the power of marketing, revealing, in the process, why Big Food is so good at selling profitable products regardless of their effects on health.

Contents:

Frontmatter

CONTENTS

Introduction

1. Breakfast Cereals: The Basics

2. The Cereal Box: An Overview

PART I. INGREDIENTS

3. Sugars: Ingredient #1 or #2

4. Grains and Fiber: The Whole Point

5. Flavors and Colors: Natural and Artificial

6. Nutrients: The More, the Better

PART II. CLAIMS

7. Overcoming the Claims Barrier: Cancer and Heart Disease

8. More Heart-Health Claims: Ingredient Petitions

9. Nutrient Content and Structure/Function Claims

10. Widgets: Nutrition at a Glance

11. Diet Claims: Fads and Fantasy

12. "Green" Claims: Natural, Organic, and Non-GMO

PART III. MARKETING

13. Marketing to Kids: It's GR-R-REAT!

14. Targeting Adults and Families

15. Cereal for All: Targeting Diversity, Equity, and Inclusion

16. Marketing Philanthropy: Do Good, Feel Good

17. Cereal Goes International

Conclusion

Acknowledgments

List of Cereal Box Illustrations

Notes

Cereals: A Selected Bibliography

Index

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Nestle, Marion Sugar Coated

ISBN:

9780520421288

OCLC:

1597384623