1 option
Advancing Higher Education : New Strategies for Fundraising, Philanthropy, and Engagement, Second Edition / edited by Michael J. Worth and Matthew T. Lambert.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Educational fund raising.
- Education, Higher--Administration.
- Education, Higher.
- Physical Description:
- 1 online resource (328 pages)
- Edition:
- 2nd ed.
- Place of Publication:
- New York : Bloomsbury Publishing (US), 2026.
- System Details:
- text file rdaft
- Summary:
- The second edition of Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement is a complete revision and update of the successful first edition. It includes updated chapters on core advancement topics but also addresses new topics, for example, the integration of artificial intelligence and evolving institutional structures. All authors are innovative and seasoned practitioners and influencers in advancement. Chapters address such questions as “What is working now?” “Where are we going?” and “What will the future of advancement look like?”
- Contents:
- Acknowledgments Introduction Michael J. Worth and Matthew T. Lambert Part I: Advancement in Higher Education Chapter 1: The Present and Future of Higher Education Matthew T. Lambert Chapter 2: History and Growth of Institutional Advancement Michael J. Worth Part II: Foundations of Advancement Chapter 3: Strategic Planning and Advancement James M. Langley Chapter 4: Marketing and Communications Teresa Flannery Chapter 5: The Integrated Advancement Program Michael C. Eicher and Jennifer Keyes Part III: Raising Funds from Individuals Chapter 6: Cultivating a Reimagined University Community Armin Afsahi Chapter 7: Annual Giving: Strategies for Lifetime Philanthropic Engagement Daniel H. Frezza Chapter 8: Major and Principal Gifts Matthew Eynon and Ronald J. Schiller Chapter 9: Planned Giving Jeff Comfort Part IV: Campaigns and Project-Based Fundraising Chapter 10: Comprehensive Campaigns: Looking Back, Looking Forward Fritz W. Schroeder and Ashlyn W. Sowell Chapter 11: Giving by Corporations, Foundations, and Other Organizations: From Early Days to New Directions Joanna Glickler and Jennifer Lawrence Part V: Engaging Constituencies Chapter 12: Engaging the Next Generation of Philanthropists Kestrel A. Linder Chapter 13: Growing Women’s Philanthropy: Five Essential Principles for Success Valerie Cushman Chapter 14: Expanding the Circle: Advancing Engagement for All Alumni Matt Carcella Chapter 15: International Fundraising Rachel Sandison and Frances Shepherd Part VI: Understanding Institutional Settings Chapter 16: Institutionally Related Foundations in Public Colleges and Universities James H. Moore Jr. Chapter 17: Community College Advancement Gretchen D. Wood Chapter 18: Activating Academic Units in Advancement Mark A. Petersen Chapter 19: Aligning the Governing Board, President, and Advancement Team James T. Harris and Richard P. Virgin Part VII: Managing and Supporting Advancement Programs Chapter 20: Recruiting and Retaining Advancement Officers: A High-Performance, High-Human Approach Annamarie Bezzerides Chapter 21: Advancement Services Caroline S. Chang Chapter 22: The Future of Fundraising: Artificial Intelligence in Advancement Adam Martel Chapter 23: Integrating Advancement and Career Services Kathleen Powell Conclusion Michael J. Worth and Matthew T. Lambert Index About the Contributors
- ISBN:
- 9798765162736
- OCLC:
- 1592691508
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.