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Neoliberalism, Affect and Twenty-First-Century Culture.

Bloomsbury Collections: Communication Studies 2026 Available online

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Format:
Book
Author/Creator:
Parker, Holly.
Language:
English
Physical Description:
1 online resource (249 pages)
Edition:
1st ed.
Place of Publication:
New York : Bloomsbury Academic & Professional, 2026.
Summary:
Neoliberalism, Affect, and Twenty-First-Century Culture draws connections accross contemporary culture, neoliberalism and affect to address representations of the self-management of emotions in the workplace, in the personal sphere and in relation to aesthetic experiences such as sports and the arts.
Contents:
Cover
Half Title
Title Page
Copyright Page
Contents
Foreword
Acknowledgements
Introduction: 'It's the Economy, Stupid!'
A brief history of neoliberalism
Neoliberalism and the everyday
We live in precarious times
Neoliberalism in a digital age
Affect theory
Affects in context
The chapters
Part I: Genre
Chapter 1: From satire to utopia: Political writing after neoliberalism
Prologue: The fear of utopia and the rise of satire in the Cold War
The politics of utopia: Fredric Jameson and the triumph of neoliberalism
The politics of satire: Social critique or cynical complacency?
The object of attack: From reactionary to progressive neoliberalism
The crisis of neoliberalism: Satire, utopia and the search for alternatives
Epilogue: Towards a new structure of feeling
Chapter 2: The neoliberal child: Performance, productivity and play in contemporary children's literature
Introduction: The emotional marketplace of the neoliberal child
Theorizing the neoliberal child
Performance and affective resilience in Wonder
Productivity and self-discipline in The Secret School
Conformity, surveillance and the erasure of emotion in The Giver
Conclusion: Feeling otherwise - children's literature as affective intervention
Chapter 3: Affective impingements in Nina Cristante's The Richest Man in Babylon (2024) and Ilona Sagar's Correspondence O (2018)
Neoliberalism in art discourse
Revisiting affect: A Massumi/Anderson cocktail
The parable of The Richest Man in Babylon
Machinic incorporeality in Correspondence O
Part II: Emotional management
Chapter 4: The Hyper-Professional Sports Hero in the work of David Foster Wallace
Blindness and dumbness
No outside
The no-play zone
Affectless tennis
Conclusion.
Chapter 5: Navigating emotional self-management in Sally Rooney's Normal People (2018)
Individualism
Synopsis
Neoliberal guilt
Depression and anxiety
Love in the age of discontent
Conclusion
Chapter 6: Severance (2022-): Neoliberal affect, the split subject and Marcuse's one-dimensional society
The Break Room: Confession and discipline
The Wellness Centre: False needs as therapy
The Perpetuity Wing: False needs as reverence
The happy consciousness: Domination as fulfilment
Happy consciousness, ritualized indulgence and food as false needs
'We're People, Not Parts of People': Severance and the Great Refusal
Dylan's sacrifice: Solidarity as the Great Refusal
Part III: Counter-cultures
Chapter 7: Freedom and its discontents: Outlaw entrepreneurship and affective strain in Sons of Anarchy (2008-14) and Breaking Bad (2008-13)
Sons of Anarchy: The business of outlaw biker clubs
Breaking Bad: Walter White's capitalist transformation
The paradox of neoliberal outlaw entrepreneurship
Chapter 8: Neoliberal ideologies in the neon lights: Identity capitalization and community commodification in the Yakuza series (2005-16)
Like a dragon, like a gig worker: Neoliberal affects in the Yakuza lore
Rubble and revenue: Kamurochō's neoliberal dystopia
The last Yakuza: Traditional bonds in the age of emotional labour
Kamurochō's neon affects: Hostess clubs and emotional labour
Part IV: Online
Chapter 9: Self(ie)-care: Cruel optimism in recent literary depictions of the internet influencer
The novels
Affect presented versus affect actually experienced
Selfie-care as individual, and individualistic
Neoliberalism and postfeminism
Cruel Optimism
Notes from the Text.
Chapter 10: On living online: Affective self-help and lifestyle communities on YouTube
Affects and affective economies
Self-Help in the age of neoliberalism
Self-help vlogs as digital autobiography/life narratives
The aesthetics and affects of lifestyle media
Authenticity and online affective communities
Index
Contributors.
Notes:
Description based on publisher supplied metadata and other sources.
ISBN:
979-82-16-37254-7
OCLC:
1591756191

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