Arguing with Multiple Semiotic Modes : Theoretical Issues and Empirical Advances in Multimodal Argumentation Studies / Hartmut Stöckl, Assimakis Tseronis, Janina Wildfeuer.

Format:

Book

Contributor:

Stöckl, Hartmut, editor.

Tseronis, Assimakis, editor.

Wildfeuer, Janina, editor.

Series:

Pathways to Multimodality , 2941-380X ; 2

Language:

English

Physical Description:

1 online resource (VI, 372 p.)

Place of Publication:

Berlin Boston De Gruyter, [2026]

Language Note:

In English.

Biography/History:

Hartmut Stöckl , University of Salzburg; Assimakis Tseronis , Örebro University; Janina Wildfeuer , University of Groningen.

Summary:

Studying argumentation has long been the domain of logic and rhetoric. But modern persuasive media show that arguments may be deployed and conveyed in multiple semiotic modes, such as visual image, sound or gesture. These strategically combine with language to build effective and situationally appropriate multimodal arguments. The book, therefore, devises tools and procedures for multimodal argumentation analysis, marshalling the expertise of argumentation studies and multimodality research alike. The volume engages with multimodal argumentation in the widest possible sense of employing a variety of semiotic modes and media/genres for the purpose of convincing, deliberating, changing opinions, or managing disagreement. The book sketches the state-of-the-art in multimodal argumentation by developing its theory and method, and by studying the medial/generic practices of multimodal argument (re-)construction and evaluation. Three ideas make for the book's freshness: it allows a plurality of approaches to multimodal argumentation, showcases different media and genres, and attempts a synthesis of argumentation and multimodality studies.

Contents:

Frontmatter

VInhalt

1Multimodal Argumentation Studies / Assimakis Tseronis, Hartmut Stöckl, Janina Wildfeuer

23Advancing Multimodal Argumentation Theory

25Logic and Multimodality / Leo Groarke

51The Multimodal Argument Type Identification Procedure (MATIP) / Jean H. M. Wagemans

71Moving the Multimodal into the Argumentative Limelight / Hartmut Stöckl

95Manipulating Minds in Multimodal Argumentation / Jan Albert van Laar

121Reconstructing and Evaluating Multimodal Arguments

123LifeVac yes or no? / Janina Wildfeuer

153Sonic Stereotypes and Character Representations / Maciej Grzenkowicz, Gabrijela Kišiček

177Pitch Perfect: Multimodal Argumentation in Crowdfunding Campaigns / Rudi Palmieri, Sabrina Mazzali-Lurati, Dimitris Serafis, Chiara Mercuri, Kay O'Halloran

205Art Attacks by Climate Activists as Multimodal Argumentative Events / Lotte van Poppel

225The Merits of the Toulmin Argumentation Model for the Analysis of Visual Arguments / Yutong Ji

251Exploring Multimodal Arguments in Various Domains

253"Wear Your Stripes with Pride" / Emma van Bijnen, Menno H. Reijven

273Beyond Objectivity / Isabel Alonso-Belmonte, M. Dolores Porto

299Exploring Comics as an Alternative Genre for Academic Argument / Arlene Archer, Cheng-Wen Huang

315Conventions for the Argumentative Use of Multimodal Metaphors in Editorial Cartoons / Eveline T. Feteris

341Smell in Legal Multimodal Arguments / Marko Novak

365List of contributors

Notes:

This eBook is made available Open Access under a Creative Commons Attribution (CC BY) license: https://creativecommons.org/licenses/by/4.0

Description based on online resource; title from PDF title page (publisher's Web site, viewed June 25 2026)

ISBN:

9783112221174