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An Alternative Globalization : Global Generations, Cultural Commodities, and Soft Power from East Asia to the World / edited by Vincenzo Cicchelli, Sylvie Octobre, and Juhyun Lee.
- Format:
- Book
- Series:
- Youth in a Globalizing World ; 26.
- Social Sciences E-Books Online, Collection 2026.
- Youth in a Globalizing World ; 26
- Social Sciences E-Books Online, Collection 2026
- Language:
- English
- Subjects (All):
- Asian Studies.
- Literature & Culture.
- Media Studies.
- East Asia.
- Physical Description:
- 1 online resource (484 pages) : illustrations.
- Edition:
- 1st ed.
- Other Title:
- Global Generations, Cultural Commodities, and Soft Power from East Asia to the World
- Place of Publication:
- Leiden ; Boston : BRILL, 2026.
- Language Note:
- English
- Summary:
- What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (216), and "Squid Game" (221) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigate its reception among global generations.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9789004754263
- OCLC:
- 1603130378
- Publisher Number:
- 10.1163/9789004754263 DOI
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