Institutional health communication in the information age / Sara Rubinelli

Format:

Book

Author/Creator:

Rubinelli, Sara, author.

Series:

Elements in health communication

Cambridge elements. Elements in health communication, 2754-1045

Language:

English

Subjects (All):

Communication in medicine.

Health facilities--Social aspects.

Health facilities.

Health services administration.

Physical Description:

1 online resource

Place of Publication:

Cambridge : Cambridge University Press, 2026

Summary:

"This Element offers a critical exploration of institutional health communication in an era marked by information overload and uneven content quality. It examines how health institutions can navigate the challenges of false, misleading, and poor-quality health information while preserving public trust and scientific integrity. Drawing from disciplines such as health communication, behavioral science, media studies, and rhetoric, this Element promotes participatory models, transparent messaging, and critical health literacy. Through a series of thematic sections and practical examples, it addresses the role of science, politics, media, and digital influencers in shaping public understanding. Designed as both a conceptual guide and a strategic toolkit, this Element aims to support institutions in fostering informed, engaged, and resilient communities through communication that is clear, ethical, and responsive to the complexities of today’s health discourse"-- Provided by publisher

Contents:

The bases of institutional communication and the challenges of poor-quality information

Science and institutional communication

The dialogue between politicians and health institutions

Trust in health institutions

Health institutions and the traditional mass media in public health communication

The world of influencers

The bases of effective health message design

Notes:

Includes bibliographical references

Online resource; title from PDF title page (Cambridge Core, viewed July 8, 2026)

Other Format:

Print version: Rubinelli, Sara Institutional health communication in the information age

ISBN:

9781009379984

1009379984

OCLC:

1572418428

Publisher Number:

CIPO000335746

Access Restriction:

Some versions: Open access versions available from some providers open access