Acting in the million dollar minute, the sequel : the art of acting in tv commercials / Tom Logan.

Format:

Book

Author/Creator:

Logan, Tom, author.

Language:

English

Subjects (All):

Television acting--Vocational guidance.

Television acting.

Television advertising--Vocational guidance.

Television advertising.

Physical Description:

1 online resource (305 pages) : illustrations

Edition:

1st ed.

Distribution:

New York : Bloomsbury Publishing (US), 2025.

Place of Publication:

Lanham, MD : Rowman & Littlefield Publishers, 2021.

System Details:

text file rdaft

Summary:

"Acting in the Million Dollar Minute deals exclusively with the art of acting in commercials. Updated, revised, and expanded for today's commercial actor, Tom Logan uses decades of experience to give the commercial actor insight into what happens on set and how a commercial is shot. He includes guidance on how to decipher the meaning behind the commercial script, begin and end each performance, immediately obtain the auditioners' attention, and beat out your competition. In addition, Logan offers direction on "taking the camera" from another actor (i.e., upstaging), working with the product, what separates the actor who got the part from the actors who didn't, and how to give the director a performance he can "cut" in the editing room."--Amazon.com.

Contents:

The importance of commercials

The slate

The top four complaints about your performance

Commercial dialogue

Basic commercial acting principles

The hero

Why most multi-person auditions don't work

Multi-person commercials

Openings and closings

Playing the visual environment

Basic camera staging

Script terminology

How commercials are shot

That's a wrap.

ISBN:

979-88-8181-958-3

1-5381-3765-8

OCLC:

1475921563