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Social marketing in the 21st century / Alan R. Andreasen.
- Format:
- Book
- Author/Creator:
- Andreasen, Alan R., 1934- author.
- Language:
- English
- Subjects (All):
- Social marketing.
- Physical Description:
- 1 online resource (277 p.)
- Place of Publication:
- London : SAGE, 2006.
- Thousand Oaks, California : Sage Publications, Inc., 2006.
- Language Note:
- English
- Summary:
- 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781483376882
- 1483376885
- OCLC:
- 893678822
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