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Advertising in modern and postmodern times / Pamela Odih.
- Format:
- Book
- Author/Creator:
- Odih, Pamela.
- Series:
- Published in association with Theory, Culture & Society
- Theory, culture & society
- Language:
- English
- Subjects (All):
- Advertising.
- Advertising--History.
- Advertising--Social aspects.
- Physical Description:
- 1 online resource (xii, 231 p.) : ill.
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, 2007.
- Thousand Oaks, CA : Sage Publications, 2007.
- Language Note:
- English
- Summary:
- How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.
- Contents:
- Cover; Contents; Acknowledgements; Introduction; Part 1; Chapter 1; Chapter 2; Part 2; Chapter 3; Chapter 4; Part 3; Chapter 5; Chapter 6; Chapter 7; Conclusion; Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [212]-222) and index.
- Description based on print version record.
- ISBN:
- 9786611794521
- 9781446222713
- 1446222713
- 9780761941910
- 0761941916
- 9781281794529
- 128179452X
- 9781848605060
- 1848605064
- OCLC:
- 476176835
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