Marketing : a critical introduction / Chris Hackley.

Format:

Book

Author/Creator:

Hackley, Christopher E.

Language:

English

Subjects (All):

Marketing.

Marketing--Case studies.

Marketing--Problems, exercises, etc.

Marketing--Case studies--Problems, exercises, etc.

Physical Description:

1 online resource (186 p.)

Place of Publication:

Los Angeles ; London : SAGE, 2009.

Language Note:

English

Summary:

Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.

Contents:

1. Marketing studies : the critical standpoint

2. The origins and institutions of marketing studies

3. Marketing studies and managerial ideology

4. The marketing mix and the challenge of cultural branding

5. The strategy discourse and marketing studies

6. Research, theory and resistance in marketing studies

7. The 'real world' of marketing as literary construction

8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [166]-180) and index.

Description based on print version record.

ISBN:

9781473903685

1473903688

9781446288511

144628851X

9781283879262

1283879263

9781446202227

1446202224

OCLC:

723943954