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Reimagine customer success : designing organizations around customer value / Sasi Yajamanyam.
- Format:
- Book
- Author/Creator:
- Yajamanyam, Sasi, author.
- Language:
- English
- Subjects (All):
- Customer relations.
- Physical Description:
- 1 online resource (123 pages)
- Edition:
- 1st ed.
- Place of Publication:
- [Place of publication not identified] : New Degree Press, [2021]
- Contents:
- Intro
- Why do we need a new model for customer success?
- Why do we need to reimagine customer success?
- How Did We Get Here?
- State of Customer Success
- A New Model for Customer Success
- What is in the new model for customer success?
- Define Customer
- Understand Success
- Define Common Language
- A Portfolio Approach to Customer Success
- Deliver Across Channels
- Changes to Structures, Incentives, and Processes
- Unified Customer Data
- Digital Customer Engagement Platform
- What changes do leaders need to make?
- Chief Customer Officer
- Chief Sales Officer
- Chief Marketing Officer
- Chief Product Officer
- Conclusion
- Acknowledgements
- Appendix.
- Notes:
- Description based on print version record.
- ISBN:
- 9781637305300
- 1637305303
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