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The sport star : modern sport and the cultural economy of sporting celebrity / Barry Smart.
- Format:
- Book
- Author/Creator:
- Smart, Barry.
- Series:
- Theory, culture & society (Unnumbered)
- Theory, culture & society
- Language:
- English
- Subjects (All):
- Sports--Sociological aspects.
- Sports.
- Athletes--Social life and customs.
- Athletes.
- Celebrities.
- Fame.
- Physical Description:
- 1 online resource ([vi], 217 p.).
- Place of Publication:
- London : SAGE, 2005.
- Language Note:
- English
- Summary:
- David Beckham, Tiger Woods, Anna Kournikova - over recent years sports stars, on both sides of the Atlantic, have not just crossed over into the mainstream celebrity scene, but increasingly dominate it. This volume offers an analysis of the development of modern sport in the UK and the USA.
- Contents:
- Cover; Contents; 1 Heroism, Fame and Celebrity in the World of Sport; 2 The Development of Modern Sport in Britain and America; 3 The Professionalisation of Modern Sport; 4 Media, Sponsorship and Sport Stardom; 5 Corporate Culture and the Branding of the Sport Star: Nike, Michael Jordan and Tiger Woods; 6 Cultures of Sport Stardom: David Beckham and Anna Kournikova; 7 Concluding Remarks: Sport Stars, Authenticity and Charisma; References; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9786611239930
- 9781446236529
- 1446236528
- 9780761943501
- 0761943501
- 9781281239938
- 1281239933
- 9781847871626
- 1847871623
- OCLC:
- 297540118
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