The Smart PR Book : A Practical Guide to the Art and Craft of Public Relations.

Format:

Book

Author/Creator:

Stahl, Sandra.

Series:

Concise Advice Series

Concise Advice Series ; v.1

Language:

English

Subjects (All):

Public relations.

Reputation.

Physical Description:

1 online resource (82 pages)

Edition:

1st ed.

Place of Publication:

London : LID Publishing, 2025.

Summary:

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.

Contents:

Cover

Backcover

Copyright

Title

Contents

Prologue

1. PR Is Not Limited

2. How PR Began

3. Core Tenets

4. Pr Fundamentals

5. Think Attraction, Not Promotion

6. Think Meaningful, Not Just ‘Snackable,’ Content

7. Creativity

8. Listen

9. Words Are Our Currency

10. Call To Action

11. Technology Revolution

12. The Hard Work Of Building A Good Corporate Reputation

13. The Media

14. Perfection Is Overrated

15. Your Journey To Smart PR

Resources And Further Reading

Acknowledgments

About The Author Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781915951687

1915951682

OCLC:

1484075833