Handbook of visual communication : theory, methods, and media / edited by Sheree Josephson, James D. Kelly and Ken Smith.

Format:

Book

Contributor:

Smith, Ken, 1947 August 14- editor.

Kelly, James D., 1957- editor.

Josephson, Sheree, editor.

Series:

Routledge communication series.

Routledge communication series

Language:

English

Subjects (All):

Visual communication.

Visual communication--Methodology.

Physical Description:

1 online resource (519 pages).

Edition:

2nd ed.

Place of Publication:

New York, New York ; London : Routledge, 2020.

Summary:

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

Contents:

Cover

Half Title

Series Page

Title Page

Copyright Page

Dedication

Table of Contents

List of Contributors

Preface

Introduction: Visual Communication Dominates the 21st Century

Theory I: Perception Theory

1 Perception Theory: A Neurological Perspective on Visual Communication

2 Using Eye Tracking to See How Children Read Interactive Storybooks with Supplemental or Incidental Digital Features

Theory II: Visual Cognition

3 Visual Cognition

4 Visual-Verbal Redundancy and College Choice: Does the Level of Redundancy in Student Recruitment Advertisements Affect High School Students' Decision-Making Process?

Theory III: Aesthetics

5 Aesthetics Theory: Aesthetic Experience as a Communicative Tool in the 21st Century

6 Applying Aesthetic Principles to Tell Stories through Photojournalism: Taking a Look Back at My Memorable Images

Theory IV: Visual Rhetoric

7 Visual Rhetoric: Theory, Method, and Application in the Modern World

8 Trump as Global Spectacle: The Visual Rhetoric of Magazine Covers

Theory V: Visual Semiotics

9 Visual Semiotics Theory: Introduction to the Science of Signs

10 Jordanian Banknote Design: A Social Semiotic Analysis

11 The Myth of the American Landscape: Photography and the Semiotics of Nature

Theory VI: Cultural Studies

12 Cultural Studies Theory: The Production and Consumption of Meaning

13 Altering the Body/Altering Communication: Using Cultural Studies Theory to Examine Interactions Related to Body Modification

Theory VII: Visual Ethnography

14 Visual Ethnography: From Visual to Networked to Multimodal Practice

15 Oppositional Articulations: An Ethnographic Study with Black Artists in Austin, Texas

Theory VIII: Visual Narrative

16 Narrative Theory: Visual Storytelling.

17 Performing the Past in the Present: Prosperity Junction, Public Memory, and American Identity

Theory IX: Applied Media Aesthetics

18 Applied Media Aesthetics: Encoding and Decoding Meta-Messages

19 Understanding X-Ray Images: A Medi(c)a(l) Aesthetics Approach

Theory X: Digital Media

20 Digital Media Theory: From One-Way to Multidirectional Communication

21 Google Doodles and Collective Memory-Making

22 Profile Pictures across Platforms : How Identity Visually Manifests Itself among Social Media Accounts

Theory XI: Visual Intertextuality

23 Visual Intertextuality Theory: Exploring Political Communication and Visual Intertextuality through Meme Wars

24 What Makes an Internet Meme a Meme? Six Essential Characteristics

Theory XII: Visual Ethics

25 Visual Ethics: A Dynamic of Process and Meaning

26 "Stolen Valor," Moral Panic, and the Ethics of Digital Vigilantism

Theory XIII: Visual Literacy

27 Visual Literacy Theory: Moving Forward

28 Fakes, Forgery, and Facebook: An Examination of Visual Literacy in the Era of Manipulated Images, Fake News, and Alternative Facts

Index.

Notes:

Description based on print version record.

ISBN:

0-429-49111-5

0-429-95693-2

9780429491115

OCLC:

1142000303