New Business Models in the Digital Age.

Format:

Book

Author/Creator:

Celaya, Javier.

Contributor:

Rojas, María Jesús.

Yuste, Elisa.

Vázquez, José Antonio.

Series:

Estudio de Dosdoce

Estudio de Dosdoce ; v.4

Language:

English

Subjects (All):

Electronic commerce.

Publishers and publishing.

Physical Description:

1 online resource (173 pages)

Edition:

1st ed.

Place of Publication:

Madrid : Dosdoce Digital Culture, 2015.

Summary:

This book explores the transformative impact of the Internet on business models across various sectors, including media, tourism, and publishing. It provides a comprehensive analysis of digital business models such as micropayments, subscriptions, and crowdfunding, aiming to guide professionals in the book industry on leveraging these models for success. The book highlights the shift from traditional B2B relationships to more consumer-focused B2C interactions, emphasizing the need for flexibility and innovation in adapting to digital changes. It is intended for industry professionals such as publishers, authors, and librarians, offering insights into the advantages and challenges of different digital strategies. Generated by AI.

Contents:

Intro

0. Introduction

1. Digital Business Models

1.1. Micropayments - Fragmented Content

1.2. Pay-Per-Use - Streaming/Pay-Per-View

1.3. Subscription

1.4. Membership

1.5. Freemium/Premium

1.6. Embedded Advertising

1.7. Open Access

1.8. P2P - MOOCs

2. New Models:Somewhere Between Experimenting and Rationalization

2.1. Pay-What-You-Want

2.2. Bundling

2.3. Crowdfunding

2.4. Gamification

2.5. Direct Selling

2.6. Self-Publishing

2.7. Library eLending

3. The Current Situation.eCommerce and the Evolution of Paid Models

3.1. From Retail to eCommerce

3.2. Big Data. The Key to Digital Business Models

3.3. From Free to Diversification. Moving Towards a Merged Model

3.4. The Active Consumer: Prosumers and User-Generated Content (UGC)

4. Conclusions

5. Acknowledgments / Authorship.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9788494428401

8494428403

OCLC:

1337944101