The PR agency handbook / Regina M. Luttrell, Luke W. Capizzo.

Format:

Book

Author/Creator:

Luttrell, Regina, 1975- author.

Capizzo, Luke W., author.

Language:

English

Subjects (All):

Public relations--Handbooks, manuals, etc.

Public relations.

Physical Description:

1 online resource (282 pages) : illustrations

Place of Publication:

Los Angeles, California : SAGE, [2019]

Summary:

KEY FEATURES: Real-world examples from the field ensure that the practical concepts presented become concrete for readers. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide readers with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers students a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows students how to adapt their campaigns to meet the needs of today's integrated agency environment. A chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a reference by both students and professionals alike.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781506329079

1506329071

9781506329062

1506329063

9781506329031

1506329039

9781506329048

1506329047

OCLC:

1227877474