The fundamentals of event design / Vladimir Antchak and Olivia Ramsbottom.

Format:

Book

Author/Creator:

Antchak, Vladimir, author.

Ramsbottom, Olivia, author.

Language:

English

Subjects (All):

Special events--Management.

Special events.

Physical Description:

1 online resource (213 pages)

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2020.

Summary:

"The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli, and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, Imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real life insight from leading international event practitioners and individual and/or team assignments to stimulate learners' creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students"-- Provided by publisher.

Contents:

Event design unpacked

Events as an experience industry

Event experience

Storytelling and event concepting

Atmospherics and servicescapes

Five senses in event design

Interactive technologies

Pragmatic team management

Project management tools and budgeting

Pitching and winning

Creative marketing

Environmentally sustainable event design.

Notes:

Description based on print version record.

ISBN:

1-351-14207-0

1-351-14206-2

1-351-14208-9

9781351142083

OCLC:

1117915472