Building a law practice one article at a time : how to master thought leadership and expertise-based marketing through publications. / David A. Zetoony.

Format:

Book

Author/Creator:

Zetoony, David, author.

Language:

English

Subjects (All):

Marketing.

Leadership.

Physical Description:

1 online resource (188 pages)

Edition:

First edition.

Place of Publication:

Chicago, Illinois : American Bar Association, [2021]

Summary:

This book, authored by David A. Zetoony, provides a comprehensive guide on leveraging article writing to build a legal practice and enhance marketing efforts. It aims to dispel common myths associated with marketing and writing, offering practical rules and techniques for producing effective legal articles. The book emphasizes the importance of writing as a tool for marketing and relationship-building in the legal field, and includes sections on the principles of marketing, writing rules, and additional strategies for developing expertise and identifying publication sources. Targeted primarily at legal professionals, the book serves as an educational resource to improve writing skills and marketing strategies within the legal industry. Generated by AI.

Contents:

Cover

Half Title

Title Page

Copyright Page

Contents

Acknowledgments

About the Author

Foreword

Introduction

How to Use This Book

Section I: Expertise-Driven Marketing

1. The Core Principle of Expertise-Driven Marketing

2. Myths of Expertise-Driven Marketing

Myth No. 1: Nobody Has Ever Gotten Work from Writing an Article

Myth No. 2: Nobody Ever Gets a New Client from Writing an Article

Myth No. 3: You Need a Title to Market Yourself as an Expert

Myth No. 4: Clients Don’t Read Articles

Myth No. 5: Writing a Single Article Is Expertise-Driven Marketing

Myth No. 6: Writing Three Articles Is Expertise-Driven Marketing

Myth No. 7: Experts Have a “Halo” Effect

Myth No. 8: Work Driven by Expertise-Driven Marketing Is Not Portable

Myth No. 9: You Have to Be an “Expert” to Engage in Expertise-Driven Marketing

Myth No. 10: Publishing an Article Is Giving the Milk Away for Free

3. Five Similarities between Expertise-Driven Marketing and Relationship-Driven Marketing

4. Expertise-Driven Marketing Can Facilitate Relationships

Section II: Rules of Writing

5. Rule 1: Efficient Writing

Frequently Asked Questions

Reminders

Worksheet Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

9781641057943

1641057947

OCLC:

1431976086