Design in airline travel posters 1920-1970 : a semiology and socio-cultural history / David Scott.

Format:

Book

Author/Creator:

Scott, David H. T., author.

Series:

Anthem studies in travel.

Anthem studies in travel

Language:

English

Subjects (All):

Travel posters--20th century.

Travel posters.

Travel posters--Design.

International travel.

Semiotics.

Physical Description:

1 online resource (xiii, 120 pages) : digital, PDF file(s).

Place of Publication:

London : Anthem Press, 2021.

Summary:

This book studies design in airline travel posters of the 1920-1970: period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument. The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures - semiotic and semantic - that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes - politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly account for the specificity of the poster's appeal or for the complex semiotic and cultural issues poster art raises. This book sets out to tackle these latter issues since they are fundamental both to the deeper significance and to the wider appeal of the poster as a cultural form. In doing so it focuses on the field of airline travel posters which developed precisely in the period of the twentieth century (1920-1970) that coincided with the onset of mass travel.

Contents:

Design in Airline Travel Posters 1920-1970: A Semiology and Sociocultural History

Notes:

Title from publisher's bibliographic system (viewed on 08 Feb 2021).

ISBN:

9781785276293

1785276298

9781785276309

1785276301

OCLC:

1491307983