Contemporary Business Practices and Sustainable Strategic Growth.

Format:

Book

Author/Creator:

Dhar, Rakesh Kumar.

Contributor:

Mutsuddi, Indranil.

Das, Sulagna.

Language:

English

Physical Description:

1 online resource (341 pages)

Edition:

1st ed.

Place of Publication:

Sharjah : Bentham Science Publishers, 2025.

Summary:

Contemporary Business Practices and Sustainable Strategic Growth explores the dynamic relationship between technological advancements, economic development, and sustainability. Covering diverse industries, this volume highlights the role of innovation in shaping modern business practices, from AI-driven financial markets to augmented reality in e-commerce. It examines topics such as crowdfunding for socio-economic impact, workforce retention in IT, waste management, automation in the automobile sector, and the influence of AI on consumer behavior. The book also covers financial inclusion, stock market prediction, and challenges in India's banking sector, while addressing cultural preservation, labor training, and competition law. Key Features:- Interdisciplinary research on innovation, sustainability, and business strategy.- Case studies on AI, digital economy, financial markets, and consumer behavior.- Insights into workforce management, education, and industry-specific challenges.- Practical models for sustainable business development. Readership:This book is essential for researchers, academics, industry professionals, and policymakers interested in economic growth and sustainable business strategies.

Contents:

Title

Copyright

End User License Agreement

Contents

Preface

List of Contributors

Can Crowdfunding be Instrumental to Sustainable Economic Impact on Corporate Social Responsibility? An Empirical Analysis in the Indian Landscape

Manta Dey1,* and Rupsha Dey2

INTRODUCTION

Review of Literature

Objectives of the Study

Research Gaps Identified

Research Methodology

CSR Disclosures

Firm-Specific Details

Corporate Governance and Management

Sustainability and Environmental Impact

Compliance and Regulatory Reporting

Data and Sample

Dependent Variable

Independent Variable

Discussion of the Analysis

RECOMMENDATIONS AND CONCLUSION

Bottom Line Findings

Limitations to the Study

CSR Safeguards through Crowdfunding Platforms

FUTURE SCOPE OF RESEARCH

REFERENCES

Impact of Social Factors on Employee Intention-to- Stay: A Study on Selected Information Technology Organizations

Indranil Mutsuddi1,*

RATIONALE OF THE STUDY

LITERATURE REVIEW

External Social Support

Supervisor Support

Co-worker Support

Social Networks

AIMS OF THE STUDY

HYPOTHESES

RESEARCH METHODOLOGY

INSTRUMENT USED FOR STUDY

DATA ANALYSIS

Measurement Model Development for Factor Analysis

DISCUSSION

Supervisor Support &amp

Intention-to-stay

Supervisor Support as A Mediating Factor for Co-worker Support &amp

Social Network

Relationship between Co-Worker Support &amp

IMPLICATIONS OF THE STUDY

LIMITATIONS AND SCOPE OF FURTHER STUDY

CONCLUSION

Harmonizing Sustainable Management of Medical and E-Waste with AI in the Face of Climate Change

Tanmoy Majumder1,*, Nilanjan Ray1, Indranil Mutsuddi1 and Moumita Roy1

Objectives.

Overview of Medical Waste: A Theoretical Framework

Linkages between Natural Resources, Climate Change, and Medical and E-Waste Management

Sustainable Practices for Medical Waste Management

Source Segregation and Waste Minimization

Categories of Segregation

Color Coding Scheme

Treatment Approaches for Hospital Waste

Methods Suitable For Various Waste Types

Circular Economy Approaches

Role of AI in Sustainable Management of Bio-Medical Wastes

Case Illustration: Application of NANDO AI for Bio-Medical Waste Management

Overview of E-Waste

Sustainable Practices For E-Waste Management

Extended Producer Responsibility (EPR)

Informal Sector Integration

Material Recovery Technologies

Economic and Social Implications

Cost-effectiveness

Job Creation

Resource Utilization

Author Notes

The Role of Augmented Reality in Shaping Online Shopping Preference: A Systematic Review

Manmeet Kour1,*, Chitra Kisku1, Apratim Bose1 and Sudip Basu1

STATEMENT OF THE PROBLEM

REVIEW OF EXISTING LITERATURE

BRIEF SUMMARY OF EXISTING LITERATURE REVIEW

RESEARCH GAPS

OBJECTIVES OF THE STUDY

FINDINGS OF THE STUDY

SUGGESTIONS AND RECOMMENDATIONS

MANAGERIAL IMPLICATIONS OF THE STUDY

FUTURE PROSPECTS OF THE STUDY

Driving The Future: The Interplay between Consumer Preferences and Technological Innovation in the Automobile Industry

Soumadwip Paul1,*, Monoswita Chakraborty1 and Sudip Basu1

Customer Preferences When Purchasing a Car

Aristocracy Consumers

Capitalist Consumers

BACKGROUND OF THE STUDY

Market Players

In Terms of the Global Market

In Terms of the Indian Market

REVIEW OF LITERATURE

National Perspective.

International Perspective

Data Collection

Data Analysis

Sampling Technique

COMPARATIVE ANALYSIS

Comparative Analysis between Two Automotive Market Leaders (Tata Motors &amp

Tesla)

Overall Analysis

Market Share Analysis

SOCIAL IMPLICATIONS OF THE STUDY

FUTURE SCOPE OF THE STUDY

WEB LINKS

The Impact of Social Media on Brand Image and Brand Loyalty in the Hotel Industry

Pritilata Acharya1,* and Smita S. Mahapatra1

THEORETICAL FRAMEWORK

Social Media

Brand Image

Brand Loyalty

Conceptual Framework and Hypothesis

RESEARCH OBJECTIVES

ANALYSIS AND DISCUSSION

Relationship between Social Media and Brand Image

Relationship between Social Media and Brand Loyalty

Relationship between Brand Image and Brand Loyalty

Employee Satisfaction and Productivity in the Digital Era in the Higher Educational Institutes of West Bengal: An Empirical Study

Priyanka Chakraborty1,* and Indranil Mutsuddi1

THEORETICAL BACKGROUND

Job Satisfaction

Effect of Digitisation on Employee Satisfaction and Productivity

Amalgamation of Education &amp

Digitisation- A New 'Pathfinder' for the Learners

Challenges of digitisation adaptability

RESEARCH GAP AND OBJECTIVES

RATIONALE OF STUDY

Selection of the Research Problem

Research Type

Sampling, Sampling Units, and Sample Size

The Sampling Technique Used

Data Collection Methods

Data Analysis and Findings

Primary Data Analysis

Multiple Regression

FINDINGS AND CONCLUSION

REFERENCES.

AI-Enhanced Retail Experiences and its Impact on Customer Repeat Purchase Intention

Priyo Das1,* and Surjyasikha Das1

Literature Review

Research Question

Objective

Proposed Hypothesis

First Stage of Study

Findings from Part two of the Study

Testing of Hypothesis

THEORETICAL AND MANAGERIAL IMPLICATION

LIMITATIONS AND FUTURE SCOPE OF THE STUDY

Stock Closing Price Prediction of FAANG Companies: A Comparative Analysis of Selected Machine Learning Models

Sohom Majumder1,*, Swati Pal2 and Vivekananda Biswas1

Machine Learning Techniques

Analysis and Discussions

Financial Inclusion of the MSME Sector in India

Somnath Chakraborty1,* and Sulagna Das2

Micro Small &amp

Medium Enterprise

National Strategy of Financial Inclusion

Rationale

Objectives

Findings

Sustainability through Comprehensive Inclusion

Role of AI in Reshaping the Investment Behaviour of Individuals in Digital Economy

Tanaya Das1,* and Sulagna Das1

Background

Research Gaps

Research Questions

THEORETICAL FRAMEWORK AND DISCUSSION

Predictive Modelling

Portfolio Management

Assessment of Risks

Fraud Detection

Customer Focused

Review Process

Thematic Findings

Role of AI in Reshaping Investment Decision-making of Individuals

Influencing Factors of AI for Changing Investment Behaviour of Individuals

Data Availability

Innovation Advancement

Competition.

Different Challenges of using AI in Individual's Investment Decision Making

Quality of Data or Information

Biased Model

Regulatory Challenges

Ethical Consideration

Lack of Human Oversight

Sustainable Business Development Models of Rural Handicraft: A Study on Pattachitra

Nilanjan Ray1,*, Debarshi Ghosh2 and Tanmoy Majumder1

Business Strategies Development Models: A Theoretical Framework

EMERGING BUSINESS MODELS OF ARTISANS

Artisans to Businessman (A2B)

Pros of this Model

Cons. of this Model

Artisans toTourists (A2T)

Pros. of this Model

Artisans to Intermediaries (A2I)

Government to Artisans (G2A)

SWOT Analysis at a Glance

Strengths

Weaknesses

Opportunities

Threats

Providing Leniency to the Cartel Offenders Amid Pandemic: An Error or Covid Pass?

Soumadip Kundu1,* and Aparup Pakhira1

DEFINITION OF CARTEL

Horizontal Agreement And Vertical Agreement

Procedure To Adjudicate Cartel Disputes

CASE COMMENTS

Cartel In Railway Procure Market

Cartel in Automotive Industrial Original Equipment Manufacturer Market

MEASURES WERE TAKEN BY ANTITRUST AUTHORITIES IN OTHER JURISDICTIONS

DISCUSSION AND SUGGESTION

ACKNOWLEDGEMENTS

Redefining Customer Behaviour with Service Robots: A Metaperception Lens via Bibliometric Analysis

Soumya Mukherjee1, Mrinal Kanti Das2,*, Sayantan Dass3 and Manali Chowdhury4

Uncomfortable Customer Experiences

Implication of Metaperception in Service Encounters

Metaperception, Perceived Agency, and Service Robots.

Human-likeness of Service Robots.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

981-5322-07-9

OCLC:

1518612463