Influential Peers! Consumer behavior and complex business relationships in food supply chain networks / Christoph Wiedenroth.

Format:

Book

Author/Creator:

Wiedenroth, Christoph, author.

Language:

English

Subjects (All):

Consumer behavior.

Physical Description:

1 online resource (256 pages)

Edition:

First edition.

Place of Publication:

Göttingen : Cuvillier Verlag, [2024]

Contents:

Intro

List of Tables

List of Figures

List of acronyms

1 General introduction

1.1 Background - Food supply chain networks

1.2 Part I - Food consumption and farm dynamics within the German agri-food system of fruits and vegetables

1.3 Part II - Social and technical innovations in food consumption

1.4 Part III - Farmers complex business interactions in food supply chain networks

1.5 Outline of the dissertation

References

Part I - Food consumption and farm dynamics within the German agri-food system of fruits and vegetables

2 Study I.I: The German fruit and vegetable market in the year 2019

2.1 Der Gartenbau vor neuen Herausforderungen

2.2 Der Markt für Obst

2.3 Der Markt für Gemüse

2.4 Verbrauchertrends, Wertschöpfungskettenstrukturen und neue Managementheraus-forderungen im deutschen Gartenbau

2.5 Fazit und Ausblick

3 Study I.II: The German fruit and vegetable market in the year 2020

3.1 Der Gartenbau vor neuen Herausforderung

3.2 Der Markt für Obst

3.3 Der Markt für Gemüse

3.4 Einfluss der Corona-Pandemie auf das Verbraucherverhalten in Deutschland: Das Beispiel Frischobst

3.5 Fazit und Ausblick

Part II - Social and technical innovations in food consumption

4 Study II.I: How does consumers' knowledge and confusion influence purchasing behavior of fruit products with a social sustainability label in high income countries ?

4.1 Introduction

4.2 Conceptual framework

4.3 Data collection and analysis

4.4 Results

4.5 Discussion

4.6 Conclusion

Appendix

5 Study II.II: Who are the superfoodies? New healthy luxury food prod-ucts and social media marketing potential in Germany

5.1 Introduction

5.2 Case and conceptual background

5.3 Material and methods

5.4 Results

5.5 Discussion.

5.6 Conclusion, limitations, and further research

6 Study II.III: Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries

6.1 Introduction

6.2 Theoretical background

6.3 Conceptual framework

6.4 Data collection and analysis

6.5 Results

6.6 Discussion

6.7 Conclusion

Part III - Farmers complex business interactions in food supply chain networks

7 Study III.I: Integrating multiplex relationship dynamics into farmers stra-tegic decisions within food supply chain networks. An introduction to the GRASPreneurial netchain framework.

7.1. Introduction

7.2 Integrating multiplex relationship dynamics and entrepreneurial theory

7.3 Categorizing multiplex netchain interactions

7.4 Defining social-network boundaries of the GRASPreneurial netchain framework

7.5 Conclusion

8 Study III.II: The influence of farmers multiplex relationship dynamics on strategic supply chain decisions

8.1 Introduction

8.2 Conceptualization of the case under research

8.3 Methodology

8.4 Results

8.5 Discussion

8.6 Conclusion

8.7 Supplemental information on model design and parametrization (ODD+D protocol)

9 General conclusion

9.1 Main findings

9.2 Conceptual contributions

9.3 Implications to agri-food businesses, non-governmental organizations and policy makers

9.4 Limitations and further research

10 General appendix.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references.

Other Format:

Print version: Wiedenroth, Christoph Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

ISBN:

3-7369-6946-5