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Congressional elections : campaigning at home and in Washington / Paul S. Herrnson.
- Format:
- Book
- Author/Creator:
- Herrnson, Paul S., 1958- author.
- Panagopoulos, Costas, author.
- Bailey, Kendall L., author.
- Language:
- English
- Subjects (All):
- United States. Congress--Elections.
- United States.
- Political campaigns--United States.
- Political campaigns.
- Campaign management--United States.
- Campaign management.
- Physical Description:
- 1 online resource (390 pages) : illustrations
- Edition:
- Eighth edition.
- Place of Publication:
- Los Angeles, California : SAGE, [2020]
- Summary:
- Case studies and campaign fundraising and spending figures from the 2018 midterm elections Influence of the #MeToo movement and unprecedented numbers of female activists and donors. Analysis of the Democratic takeover of the House of Representatives. The rise of super PACs and 501(c) organizations that exist for the sole purpose of advancing the career of an individual candidate and can raise money from sources and in amounts prohibited to the candidate The increased influence of wealthy individuals and groups on the conduct of congressional campaigns The use of social media and the Internet to raise money, communicate with voters, recruit volunteers, and pretest television ads Updated coverage of campaign strategy and communications includes the use of big data, microtargeting, and social media Introduction of new convenience voting methods in many states Introduction of other state reforms, such as redistricting commissions and California's top-two primary system.
- Contents:
- COVER
- TITLE PAGE
- COPYRIGHT PAGE
- BRIEF CONTENTS
- DETAILED CONTENTS
- TABLES AND FIGURES
- PREFACE
- AUTHORSHIP AND ACKNOWLEDGMENTS
- INTRODUCTION
- CHAPTER 1 - THE STRATEGIC CONTEXT
- CHAPTER 2 - CANDIDATES AND NOMINATIONS
- CHAPTER 3 - THE ANATOMY OF A CAMPAIGN
- CHAPTER 4 - THE PARTIES CAMPAIGN
- CHAPTER 5 - THE INTERESTS CAMPAIGN
- CHAPTER 6 - THE CAMPAIGN FOR RESOURCES
- CHAPTER 7 - CAMPAIGN STRATEGY
- CHAPTER 8 - CAMPAIGN COMMUNICATIONS
- CHAPTER 9 - CANDIDATES, CAMPAIGNS, AND ELECTORAL SUCCESS
- CHAPTER 10 - ELECTIONS AND GOVERNANCE
- CHAPTER 11 - CAMPAIGN REFORM
- NOTES
- NOTES: NAME INDEX
- INDEX.
- Notes:
- Includes bibliographical references and indexes.
- Description based on print version record.
- ISBN:
- 9781544388847
- 1544388845
- 9781544323107
- 1544323107
- 9781071872680
- 1071872680
- 9781544323091
- 1544323093
- OCLC:
- 1290484039
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