Think Like a Lawyer, Act Like an Entrepreneur.

Format:

Book

Author/Creator:

Seckler, Stephen E.

Language:

English

Subjects (All):

Lawyers--United States.

Lawyers.

Practice of law--Economic aspects--United States.

Practice of law.

Businesspeople--United States.

Businesspeople.

Physical Description:

1 online resource (190 pages)

Edition:

1st ed.

Place of Publication:

La Vergne : American Bar Association, 2025.

Summary:

"Many books on legal and marketing focus on mindset. Here, I focus on changing behavior-not waiting until you feel ready, but taking small, actionable steps. You don't need to think like an entrepreneur to act like one. As you implement these actions, your mindset will evolve, but the focus here is to help you take concrete steps toward marketing success. My own journey began in the late 1980s, during the rise of legal marketing. After law school, I worked in continuing legal education, where I learned firsthand about the value of relationship building in legal marketing. Over time, I took the entrepreneurial leap and launched my own business, transitioning to legal recruiting and coaching. This journey taught me that building a practice involves embracing discomfort, taking action, and stepping away from traditional legal thinking. I've come to see marketing as a virtuous activity and a way to serve others. This book is a culmination of what I've been teaching lawyers since the 1990s: building a practice means cultivating relationships and stepping out of your comfort zone. If you want to build your practice but dislike marketing, this book is for you. Not everyone needs to be a superstar rainmaker. By taking small steps, you can generate the clients you want and have a fulfilling legal career"-- Provided by publisher.

Contents:

Think Like a Lawyer but Stop Acting Like One

Ways to Market Yourself Without Feeling Like a Salesperson

Marketing Mistakes to Avoid

Mindlessness Is the Key to Marketing Success

Active Listening : Do I Really Need to Say This?

How Not to Communicate Like a Lawyer

Turning Business Contacts into Business

Overcoming Fear of Networking

Do Live Conferences Still Matter?

Want to Grow Your Network Faster? Try Taking Notes

Building Your Business Relationships with Politics, Religion, and Humor

Monetizing Your Children and Pets to Grow Your Law Practice

If You Don't Like Sports, Try Becoming a "Sports Fan Fan"

When It Comes to Business Development, Monogamy Is Not the Best Policy

Persistence, Follow-Up, and Avoiding Fatal Attraction : Tips for Building Your Network

Finding C.H.I.L.L. Referral Partners to Increase Your Referrals

Be a "Quarterback" for All of Your Clients' Professional Needs (Business and Personal)

If You Are Not Memorable, Don't Expect to Be Remembered

Investment Hours, Managing Your Marketing Time, Referrals, and Testimonials

LinkedIn, Podcasting, and AI

Do Rankings Matter?

Marketing Lessons from the Oval Office

Marketing Lessons from the Squash Court

Marketing Lessons from Ted Lasso

Next Steps.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781639056033

1639056033

OCLC:

1517397980