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Implicit measures for social and personality psychology / Laurie A. Rudman.
- Format:
- Book
- Author/Creator:
- Rudman, Laurie A.
- Series:
- SAGE library of methods in social and personality psychology.
- The SAGE library of methods in social and personality psychology
- Language:
- English
- Subjects (All):
- Social psychology--Research--Methodology.
- Social psychology.
- Personality--Research--Methodology.
- Personality.
- Physical Description:
- 1 online resource (89 p.) : ill.
- Place of Publication:
- Los Angeles, [Calif.] ; London : SAGE, 2011.
- Los Angeles ; London : SAGE, 2011.
- Language Note:
- English
- Summary:
- Focused on two primary assessment tools - evaluative priming and the Implicit Association Test - this volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity.
- Contents:
- COVER; Contents; 1. Introduction to Implicit Assessment; 2. Evaluative Priming; 3. The Implicit Association Test; 4. The Flexibility of the Implicit Association Test; 5. Basic Operations; References; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [77]-89) and index.
- Description based on print version record.
- ISBN:
- 9781473914797
- 1473914795
- 9781283859035
- 1283859033
- 9781446209462
- 1446209466
- OCLC:
- 820630258
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