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The Fast Track : Inside the Surging Business of Women's Sports.
- Format:
- Book
- Author/Creator:
- McManus, Jane.
- Language:
- English
- Subjects (All):
- Professional sports--Economic aspects--United States.
- Professional sports.
- Sports for women--Economic aspects--United States.
- Sports for women.
- Mass media and sports--United States.
- Mass media and sports.
- Women athletes--United States--Social conditions.
- Women athletes.
- Physical Description:
- 1 online resource (199 pages)
- Edition:
- First edition.
- Place of Publication:
- Philadelphia : Temple University Press, 2025
- Summary:
- ""No one cares about women's sports" is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for women's sports from both investors and fans. Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women's sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Women's Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in women's sports. The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward women's leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, women's health issues, and equal pay. An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where women's sports as an industry and investment stand at this moment in time" -- Physical copy jacket flap.
- Contents:
- Introduction
- A dollar and a dream
- Pay equity
- The body
- Know your audience
- Broadcasting gatekeepers
- Broadcasting : the road forward
- The future of sports commerce
- Investing in women : the set-up for league success
- Finding allies
- Negotiating value
- Taking a stand
- Conclusion : passing the torch.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781439925102
- 1439925100
- OCLC:
- 1457314912
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