1 option
Rebranding : a guide for historic houses, museums, sites, and organizations / Jane Mitchell Eliasof.
- Format:
- Book
- Author/Creator:
- Eliasof, Jane Mitchell, 1961- author.
- Series:
- American Association for State and Local History.
- American Association for State and Local History
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Historical museums--Marketing.
- Historical museums.
- Historical museums--Public relations.
- History--Societies, etc--Public relations.
- History.
- Physical Description:
- 1 online resource (185 pages)
- Distribution:
- New York : Bloomsbury Publishing(US), 2022.
- Place of Publication:
- Lanham : Rowman & Littlefield, [2022]
- Summary:
- If you're part of the leadership team of a historic house museum or historical society, you might consider rebranding -- either renaming your organization or developing a new look - to make your organization more appealing to a younger, more diverse audience. Here's a guide to doing that.
- Contents:
- Intro
- Contents
- Preface
- Ch01. Thirteen Organizations That Have Rebranded
- Ch02. Why They Rebranded
- Ch03. Testing the Water
- Ch04. Making It Legal
- Ch05. The Design Process
- Ch06. It's Time to Go Live
- Ch07. How Much Will It Cost?
- Ch08. The Naysayers
- Ch09. Success
- Appendix
- Index
- About the Author.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 979-82-16-42314-0
- 1-5381-4891-9
- OCLC:
- 1292365660
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.