The power of branding : telling your school's story / Tony Sinanis & Joseph Sanfelippo.

Format:

Book

Author/Creator:

Sinanis, Tony, author.

Sanfelippo, Joseph, author.

Series:

Corwin connected educators series.

Corwin connected educators series

Language:

English

Subjects (All):

Social media.

School management and organization.

Educational technology.

Physical Description:

1 online resource (73 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

Thousand Oaks, California : SAGE Publications, 2015.

Summary:

Turn a spotlight on what's great about your school! The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Using social media and web tools, you'll learn and collaborate with one another in new ways. These brief books feature strategies to use immediately, and the series website lets you connect with authors and access additional resources. This book uses concrete suggestions and examples to help you, Tell your school story, Share great events using blogs and more, Empower all stakeholders, including students, Teach digital citizenship, K-12, Being a Connected Educator is more than a set of actions: it's a belief in the potential of technology to fuel lifelong learning.

Contents:

Preface / Peter M. Dewitt

About the Authors

Introduction

1. The importance of Telling Your Story

2. Your Heart = Your Story

3. Building Your Brand and Preparing to Tell Your Story

4. Using Social Media to Tell Your Story

5. Giving Voice to All Stakeholders in the Storytelling Experience

6. Does the Brand Promise Match the Brand Experience?

7. It's a Wrap

References.

Notes:

Includes bibliographical references (page 57).

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-4833-8140-4

1-4833-7192-1

1-4833-7190-5

1-4833-7193-X

9781483381404

OCLC:

918557999

Publisher Number:

244211