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Fundamentals of market access for pharmaceuticals / Eric Bouteiller and Annie Chicoye.
- Format:
- Book
- Author/Creator:
- Bouteiller, Eric, author.
- Chicoye, Annie, author.
- Language:
- English
- Subjects (All):
- Drugs--Marketing.
- Drugs.
- Physical Description:
- 1 online resource (272 pages)
- Edition:
- First edition.
- Place of Publication:
- London, England : Anthem Press, [2025]
- Summary:
- This book provides a conceptual and pragmatic approach to the complexity of market access for pharmaceuticals across different types of economies and health care systems around the world, providing a comprehensive toolbox with key concepts and methods for students, executives from companies, public decision-makers and payers interested in the field.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- Includes bibliographical references.
- ISBN:
- 9781839992193
- 1839992190
- 9781839992186
- 1839992182
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