Fermented Craftsmanship in the Bottle : Practices of Entrepreneurship Linked to Passion, Work and Territory.

Format:

Book

Author/Creator:

Sgorla, Andrey.

Language:

English

Subjects (All):

Brewing industry.

Handicraft industries.

Physical Description:

1 online resource (189 pages)

Edition:

1st ed.

Place of Publication:

Bradford : Ethics International Press Limited, 2024.

Summary:

This book addresses the construction of new forms of work, drawing on the experiences of craft brewers, and pointing to the relationship between learning, career paths, and entrepreneurship in the context of the craft economy. The development and growth of microbreweries represent an opportunity for entrepreneurship in the craft sector, offering a growth space for entrepreneurs who wish to create and promote high-quality products while enhancing local resources and contributing to the vitality of the local economy. Through this dynamic, it is possible to study the process of incorporation of specialised knowledge, skills and competencies that occurs through work practices. The experience of craft brewers is part of a global phenomenon of individuals who decide to invest in new craft professions, and give new directions to their lives; a choice guided by autonomy, flexibility, passion and the pleasure of work. The book explores the re-evaluation of manual work, the authenticity, creativity, innovation and quality of artisan production, the distinction between artisanal and industrial products, and craftsmanship as a critical element reflecting the changes taking place in the economy and the new professions. The book adopts an ethnographic and multidisciplinary approach that embraces anthropology, sociology, economics, geography, and education.

Contents:

Intro

Introduction

Chapter I Exploring contemporary craftsmanship: Learning, profession and entrepreneurship

The rediscovery of craftsmanship in the contemporary world: A review

Craft beer market

Introduction to the field of research: Apprenticeship, profession and craft entrepreneurship

Apprenticeship and craft practices

Professionalisation

Entrepreneurship

Methodology, data collection and analysis

Chapter II Craftwork, career paths and experiences to become a brewer

Contemporary craft work and the world of beer

Trajectories, hobbies, and making beer a profession

Mastery and professionalism through brewing craftsmanship

The construction of beer identity

Chapter III Know-how, learning and development of craft skills and knowledge

Developing craft skills in a community

Craft-making practices

Brewers' know-how and the construction of identity

Knowledge through practice

Chapter IV Craft entrepreneurship: Collaborative innovation, storytelling and the pleasure of work

Brewer entrepreneurship and innovation

Satisfaction and pleasure in craft entrepreneurship

Entrepreneurship built through authenticity and quality

Brewery-, brewer- and venue-centred narratives

Chapter V The artisan brewer: Local production, diversity and sustainability

Local provenance and the link with the territory

Community and local production

Beer, diversity of style and flavour

The brewing industry and craft sustainability

Conclusion

References.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781804417508

1804417505

OCLC:

1456765580