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FBO management : operating, marketing, and managing as a fixed-base operator / C. Daniel Prather.
- Format:
- Book
- Author/Creator:
- Prather, C. Daniel, 1971- author.
- Language:
- English
- Subjects (All):
- Aircraft industry--Management--Textbooks.
- Aircraft industry.
- Airplanes--Marketing--Textbooks.
- Airplanes.
- Aviation ground crews--Management--Textbooks.
- Aviation ground crews.
- Fixed base operators industry--Management--Textbooks.
- Fixed base operators industry.
- Physical Description:
- 1 online resource (384 pages)
- Edition:
- First edition.
- Place of Publication:
- Newcastle, Washington : Aviation Supplies & Academics, Inc., [2023]
- Summary:
- "This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers' learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more"-- Provided by publisher.
- Contents:
- Cover
- Copyright
- Foreword
- Acknowledgments
- About the Author
- CHAPTER 1 | General Aviation: A Historical Perspective
- Objectives
- The Early Days of General Aviation
- The 1940s-World War II and Immediate Postwar Period
- The 1950s-A Period of Introspection
- The 1960s-Soaring into the Future
- The 1970s-Inflation, Regulation, and Record Sales
- The 1980s-A Decade of Retrenchment
- The 1990s-Revitalization of an Industry
- 2000-2010-The New Security Mindset
- 2011-2020-A Period of Transformation
- 2021 Onward-A Period of COVID Recovery
- Summary
- Key Terms
- Review Questions
- Scenarios
- Bibliography
- CHAPTER 2 | The Scope of General Aviation
- What Is General Aviation?
- The Uses of General Aviation Aircraft
- General Aviation Airports
- Pilots
- FAA Services to Pilots
- Airframe Manufacturers
- Associations
- Digital General Aviation
- CHAPTER 3 | The Fixed-Base Operator
- Introduction
- Size and Scope of the FBO Industry
- Recent Trends in the FBO Industry
- Establishing an FBO
- Airport Minimum Standards
- Chains versus Independents
- CHAPTER 4 | Line Service
- The Most Visible Aspect of an FBO
- The Role of Line Service Specialists
- Knowledge Base
- Fire Safety
- Aircraft Refueling
- Fuel Farm Management
- Ground Services and Handling
- Guidance and Parking
- FOD Management
- CHAPTER 5 | FBO Services
- Maintenance
- Flight Operations
- Sales
- Aircraft Management Service
- Other Specialized Commercial Flight Services
- Bibliography.
- CHAPTER 6 | Customer Service
- Customers
- Methods of Effective Customer Service
- What Makes a High-Quality FBO?
- What Makes a Low-Quality FBO?
- Customer Service Initiatives
- FBO Customer Services Checklist
- CHAPTER 7 | The Role of Marketing
- Marketing Defined
- Marketing Management
- Uncontrollable Variables
- CHAPTER 8 | Promotion and Sales
- The Promotional Mix
- The Personal Selling Process
- CHAPTER 9 | Marketing Research
- Marketing Research Defined
- Scope of Marketing Research
- Marketing Research Process
- Designing the Research
- Methods of Collecting Data
- Analyzing the Findings
- Presenting the Findings
- CHAPTER 10 | Transportation Needs Assessment
- Business-to-Business Marketing
- Travel Analysis
- Types of Business-Use Aircraft
- Equipment Selection Process
- Performance and Financial Considerations
- CHAPTER 11 | Methods of Acquiring a Business Aircraft
- Company-Owned Aircraft
- Buying and Selling Used Aircraft
- Financing
- Retailing Aircraft
- Leasing
- Fractional Ownership
- Charter
- Comparison of Methods
- CHAPTER 12 | Management Functions and Organization
- Managing a Fixed-Base Operation
- Planning
- Organization
- Directing
- Controlling
- CHAPTER 13 | Risk Management
- Insurance
- COVID-19 Mitigation
- Safety
- Security
- CHAPTER 14 | Financial Planning and Control
- Financial Management
- Financial Ratio Analysis
- Forecasting Profits
- Budgeting and Cost Control
- Types, Uses, and Sources of Capital
- Financial Planning
- Determining the Value of an FBO
- CHAPTER 15 | Human Resources
- HR Function
- Employment Data and FBO Positions
- Staffing
- Salary and Benefits
- The Turnover Problem
- CHAPTER 16 | Present and Future Challenges
- Pre-COVID-19
- Outlook/Trends
- Future Challenges
- Appendix A | Sample FBO Lease Agreement
- Appendix B | Advisory Circular 150/5190-7
- Index.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version: Prather, C. Daniel FBO Management
- ISBN:
- 9781644252314
- 1644252317
- 9781644252321
- 1644252325
- OCLC:
- 1417197642
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