Tourism marketing in Bangladesh : an introduction / edited by Azizul Hassan.

Format:

Book

Contributor:

Hassan, Azizul, editor.

Series:

Routledge advances in management and business studies.

Routledge Advances in Management and Business Studies

Language:

English

Subjects (All):

Tourism--Marketing.

Tourism.

Physical Description:

1 online resource (361 pages).

Edition:

1st ed.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2021.

Summary:

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh's tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh's experience and success.

Contents:

Cover

Half Title

Series

Title

Copyright

Contents

Lists of figures

Lists of tables

Lists of contributors

Introduction

Part 1 Tourism marketing overview

1 Tourism marketing in Bangladesh

Part 2 Services and products of tourism

2 Existing tourism products and service offers in Bangladesh

3 Tourism and air transport sustainability in Bangladesh: the role of technology

4 Socio-economic impacts of accommodation on tourism development: Bangladesh perspective

5 Tourist transportation in Bangladesh

Part 3 The role of marketing in strategic delivery

6 Strategic analysis of competitiveness of travel and tourism in Bangladesh

7 Conceptual analysis on tourism product and service promotion with special reference to Bangladesh

8 Promoting tourism in Bangladesh: Policies, issues and challenges

Part 4 Technology in tourism marketing

9 Innovative technology application in tourism marketing

Part 5 Globalization and tourism marketing

10 Globalization effects on tourism marketing in Bangladesh

Part 6 Tourism marketing: risk perception

11 Perceived risks of tourism in Bangladesh

Part 7 Tourism marketing and human resource management

12 A conceptual study on human resource compensation practices in Bangladesh

Part 8 Tourism marketing and capital investment

13 Economic contribution of tourism in Bangladesh: capital investment perspective

14 The competitive power of capital structure in a tourism destination

15 Revenue management in the tourism and hospitality industry with special reference to Bangladesh

Part 9 Tourism marketing and green products

16 Environmental marketing: Tourists' purchase behaviour response on green products

Part 10 Tourism marketing and country image

17 The curious case of Bangladesh and Nepal: tourism advertising to transform country image and empower developing countries

Part 11 Future trends, implications and challenges

18 Potentials of tourism products and services in Bangladesh

Index

Notes:

Includes index.

Description based on print version record.

ISBN:

1-00-300724-4

1-003-00724-4

1-000-19318-7

1-000-19330-6

9781003007241

OCLC:

1191182679