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The business of data : commercial opportunities and social challenges in a world fuelled by data / Martin De Saulles.
- Format:
- Book
- Author/Creator:
- De Saulles, Martin, author.
- Series:
- Innovation and technology horizons.
- Innovation and Technology Horizons
- Language:
- English
- Subjects (All):
- Information technology--Economic aspects.
- Information technology.
- Big data--Economic aspects.
- Big data.
- Business intelligence.
- Technological innovations--Economic aspects.
- Technological innovations.
- Physical Description:
- 1 online resource (127 pages).
- Edition:
- 1st ed.
- Place of Publication:
- London ; New York, New York : Routledge, 2021.
- Summary:
- This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated. This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.
- Contents:
- Cover
- Half Title
- Series Information
- Title Page
- Copyright Page
- Dedication
- Table of contents
- 1 Introduction
- 2 Origins of business data
- The rise of the printing press
- Managerialism and record keeping
- The business of financial and credit data
- The rise of mass media and marketing
- The origins of electronic communications
- The computing age
- The rise of the information economy
- Data as the new oil
- References
- 3 Data generation and use in the twenty- first century: The rise of the new data monopolies
- The origins of the internet and the World Wide Web
- Internet innovation wave 1: 1994-2000
- Internet innovation wave 2: 2000-2007
- Internet innovation wave 3: 2007-2018
- The monetisation of the Web
- The Google story
- The Facebook story
- The Amazon story
- The Apple story
- Data strategy models
- 4 Emerging business models of data-driven companies
- Why business models matter
- Data-driven business models
- The economics of data
- Emerging data-driven business models
- 5 Challenges for policymakers and law makers: Privacy in a world of data
- The need for regulation
- The history of regulation
- Current regulatory models
- Limits of regulation
- Notable recent cases
- Recent rulings and proposals
- The future of data regulation
- 6 Pervasive computing and data futures
- Pervasive computing and the Internet of Things
- The IoT at work
- The IoT at home
- The IoT in our cities
- Traffic congestion
- Air pollution
- Public transport
- The quantified self
- Opportunities for business
- Challenges for business
- 7 Conclusion
- Index.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 0-429-42702-6
- 0-429-76274-7
- 9780429427022
- OCLC:
- 1143831671
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