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Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos.
- Format:
- Book
- Author/Creator:
- Pitt, Martyn, author.
- Koufopoulos, Dimitrios N., author.
- Language:
- English
- Subjects (All):
- Strategic planning.
- Physical Description:
- 1 online resource (451 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- London, England ; Los Angeles, California : Sage Publishing, [2012]
- Language Note:
- English
- Summary:
- This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization ...
- Contents:
- Essence of strategy and strategic management
- Understanding the external environment
- Industry sector environments
- Enterprise stakeholders, identity and purpose
- Enterprise resources and distinctive capabilities
- Strategic decision-making
- Enterprise-level strategy frameworks
- Scale, non-scale and vertical strategies
- Innovation strategies
- Diversification strategies in the multi-activity enterprise
- Acquisition, merger and alliance strategies
- Multinational and global strategies
- Strategy implementation and change management.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781446290774
- 1446290778
- 9781446258712
- 1446258718
- 9781526435736
- 152643573X
- 9781849201872
- 1849201870
- OCLC:
- 1027172347
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