Digital Innovation Management : How to Lead, Transform, and Engage in the Digital Era / Marcin Bartosiak and Marica Grego.

Format:

Book

Author/Creator:

Bartosiak, Marcin, author.

Grego, Marica, author.

Language:

English

Subjects (All):

Industrial management.

Physical Description:

1 online resource (166 pages)

Edition:

First edition.

Place of Publication:

Torino : G. Giappichelli Editore, [2024]

Summary:

This book explores the complexities of digital innovation management, focusing on leadership, transformation, and engagement in the digital era. It delves into the terminology and historical context of digital innovation, analyzing its integration into organizations and its impact. The authors discuss the strategic roles of leadership and the challenges faced in digital transformation. Special attention is given to customer engagement through persuasive technology and the role of artificial intelligence. The book also examines the governance and leadership required for digital innovation, highlighting the evolving role of the Chief Innovation Officer (CInO) and strategic decisions by C-level executives. Case studies, particularly in the Italian context, are used to illustrate these concepts. The book is aimed at professionals, academics, and students interested in understanding and leading digital innovation. Generated by AI.

Contents:

Cover

Occhiello

Index

Table of contents

1. Introduction to digital innovation

Part 1. New frontiers of digital innovation: Exploring customer engagement and persuasive technology

2. Bridging humans and technologies through digital customer engagement

3. Engaging customers through Persuasive Technology. The case of two-sided networks

Part 2. The enabling capabilities of digital innovation

4. Organizational capabilities in digital innovation context

Part 3. Governance and leadership for digital innovation

5. Who drives digital innovation in organizations?

6. Leaders of digital innovation: The Italian context

7. Leading digital innovation: Future trends

8. Conclusion

Appendix 1 - Hotel search scenario

References.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

9791221156027

OCLC:

1457635745