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What everyone should know about business : a primer / Patrice Flynn.
- Format:
- Book
- Author/Creator:
- Flynn, Patrice, author.
- Series:
- Press business career development collection.
- Press business career development collection
- Language:
- English
- Subjects (All):
- Industrial management.
- Entrepreneurship.
- Management.
- International business enterprises--Management.
- International business enterprises.
- Physical Description:
- 1 online resource (176 pages)
- Edition:
- 2nd ed.
- Place of Publication:
- New York : Business Expert Press, 2025.
- Summary:
- This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply. Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management. Theory is matched with game-changing realities in today's business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.
- Contents:
- Front cover
- Half title
- Title
- Copyright
- ALSO BY PATRICE FLYNN
- Testimonials
- Contents
- Preface
- Career Guide
- Primer Structure
- CHAPTER 1 The Functional Areas of Business
- What Is a Business?
- Examples of the Functional Areas of Business
- Entrepreneurship and Small Business Development
- Finance
- Digitization
- Marketing and Public Relations
- Going Global
- Management
- Wrap Up
- CHAPTER 2 Business and the Economy
- Competitiveness Continuum
- Competitive Industries
- Monopolistic Industries
- Oligopolistic Industries
- Business Cycle
- CHAPTER 3 Business Legal Structure
- Type 1: Sole Proprietorships
- Statistics on Sole Proprietorships
- Why Start Your Business as a Sole Proprietorship?
- Downsides of Sole Proprietorships
- Type 2: Partnerships
- Articles of Partnership
- Statistics on Partnerships
- Why Start Your Business as a Partnership?
- Downsides of General Partnerships
- Type 3: Corporations
- Statistics on Corporations
- Why Start Your Business as a Corporation?
- Downsides of Corporations
- Trends in Business Types
- Limited Partnership
- S Corporation
- Limited Liability Company
- Private Equity Partnerships
- CHAPTER 4 Growth Strategies
- Option 1: Domestic Growth From Within
- Option 2: Domestic Licensing
- Option 3: Domestic Mergers and Acquisitions
- Types of M&
- As
- Parallel Entrepreneurs
- Option 4: Breaking Up a Business
- CHAPTER 5 Going Global
- Global Capitalism
- Terminology
- How You Can Go Global With Your Business
- Option #1: Global Licensing
- Option #2: Foreign Direct Investment
- Option #3: Global Mergers and Acquisitions
- Verizon Wireless
- Option #4: Global Manufacturing
- Option #5: Big Box Store
- Option #6: Overseas Operations.
- Option #7: Global Franchising
- CHAPTER 6 Entrepreneurship
- Generating Ideas
- Imitation
- Invention-Innovation Partnerships
- Survival Rates
- U.S. Small Business Administration
- Small Business Profile
- CHAPTER 7 Financial Management
- Careers in Finance
- Financial Management Process
- Step #1: Establish Clear Financial Goals With Your Client
- Step #2: Prepare a Draft Budget
- Step #3: Conduct a Budget Analysis
- Step #4: Consider Possible Financing Mechanisms
- CHAPTER 8 Equity Finance
- Type 1: Owner's Equity
- Type 2: Shareholder's Equity
- Closed Versus Open
- Common Versus Preferred
- Type 3: Retained Earnings
- Type 4: Venture Capital
- Type 5: Assets
- Notable Trends
- CHAPTER 9 Debt Finance
- Short-Term Debt Financing
- Type 1: Secured Debt
- Type 2: Unsecured Debt
- Long-Term Debt Financing
- Long-Term Bank Loans
- Corporate Bonds
- CHAPTER 10 Digitization
- The Cloud
- Enter the Marketers
- Operations of Digital Platforms
- Computer Chips
- Hyperscale Data Centers
- CHAPTER 11 Marketing
- Element #1: Product
- Element #2: Place
- Geographical Place
- Psychological Place
- Physical Place
- Digital Place
- Element #3: Price
- Element #4: Promotion and Public Relations
- The Ad Men and Ad Women
- CHAPTER 12 Management
- What Is Management?
- Managerial Functions
- Planning
- Organizing
- Monitoring
- Leading/Following
- The Roles of Managers
- Informational Role
- Interpersonal Role
- Decisional Role
- Bibliography
- About the Author
- Index
- Back cover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Other Format:
- Print version: Flynn, Patrice What Everyone Should Know about Business
- ISBN:
- 9781637427736
- 1637427735
- OCLC:
- 1505734596
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