Make It All about Me : Leveraging Omnichannel and AI for Marketing Success.

Format:

Book

Author/Creator:

Houlind, Rasmus.

Contributor:

Shearer, Colin.

Language:

English

Subjects (All):

Internet marketing.

Customer relations.

Physical Description:

1 online resource (190 pages)

Edition:

1st ed.

Place of Publication:

London : LID Publishing, 2019.

Summary:

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

Contents:

Front Cover

Back Cover

Title

Contents

Preface

1 Customer Recognition & Permissions

2 Data Collection

3 Data Analytics & AI

4 Communication & Service

5 Performance Analysis

6 Organizing & Management

Conclusion

Endnotes

Acknowledgments

About the Authors

Copyright Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781917391078

1917391072

OCLC:

1455139679