English for business communication / Mable Chan.

Format:

Book

Author/Creator:

Chan, Mable, 1972- author.

Series:

Routledge applied English language introductions

Language:

English

Subjects (All):

English language--Business English.

English language.

Business writing.

Physical Description:

1 online resource (247 pages).

Edition:

1st ed.

Place of Publication:

London : Routledge, 2020.

Summary:

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

"This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today."--Provided by publisher.

Contents:

Cover

Half Title

Series

Title

Copyright

Dedication

Contents

Acknowledgements

1 Written and spoken communication in the workplace

Questions for reflection

Needs analysis

Introduction

Outline of the different chapters

Post­reading activities

2 Features of business communication

Why should business English be concise and simple? Why the above features?

3 Email and emerging social media for different communicative purposes

Writing effective email messages

Common errors in email writing made by second language learners

Concluding tips for sending email

Emerging use of Enterprise Social Media (ESM)

Perception of employers and employees towards use of social media

4 Conveying negative and goodwill messages

Negative messages

Goodwill messages

Post-reading activities

5 Persuasive messages: Sales correspondence and job applications

Persuasive strategies: Aristotle's three modes of persuasion

Persuasive strategies: Six weapons of influence

Steps to prepare for persuasion

Two approaches in preparing persuasive messages

Analysis of persuasive messages

Sales correspondence

Job application letters

6 Persuasive messages: Enquiry and invitation messages

Enquiry messages

Invitation messages

Move structure comparison between sales correspondence and invitation messages

7 Formal business reports/proposals

Overall structure of business reports

Use of language in discussing findings.

Writing the conclusion

Writing recommendations

Essential skills required: (1) Describing trends

Essential skills required: (2) Comparing and contrasting

Proposals

8 Making oral presentations

Planning your presentation

Organising your presentation: Introduction

Organising your presentation: Conclusion

Persuasive speech

Delivering your presentation

Wrap­up: Importance of presentation skills

9 Socialisation

Roles of small talk

Analyses of the Small Talk at Work sub­corpus (STW)

Expressions used for small talk involving different topics

Use of slang and informal expressions

Role of non­verbal communication

10 Business meetings and negotiations

Challenges and difficulties in having meetings

Role of the chair

Openings and closings

Turn taking

Topic progression

Authentic language use in meetings

Discursive practices as indexed by common clusters in meetings

Expressions used for establishing interpersonal relationship in meetings

Minutes writing

Common questions about minutes writing (Gutmann, 2013)

Negotiations

11 Employment and appraisal interviews

Employment interviews

Techniques required in interviews

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-351-06001-5

1-351-06002-3

1-351-06003-1

9781351060035

OCLC:

1135374157